Website visitor identification provides businesses with invaluable data on their website traffic. Marketers can use this data to understand their audiences and personalize their campaigns. This is critical because customers value personalization more than ever. But it’s essential to understand the legal and ethical considerations involved. This article will explore how these issues affect B2B and B2C businesses pursuing customers…
Website visitor identification software enables businesses to turn anonymous website visitors into leads. It’s a powerful tool, and many users aren’t taking full advantage of it. One of its biggest benefits is that it facilitates better marketing personalization. Here’s how to make the most of it. Channels to Use The customer journey twists and turns through various touchpoints. Website visitor…
Marketing personalization is a critical element for driving business growth. A McKinsey study found that personalization leads to 5 to 15% increases in revenue. And businesses that get it right see 10 to 30% increases in marketing-spend efficiency. But only 15 percent of CMOs believe their company is on the right track with personalization. Lifecycle marketing can help with that….
Personalization has become an essential part of modern-day marketing and advertising. The data and technology are now available to allow companies to create highly personalized and relevant experiences for their customers. However, the collection and use of data also raise concerns about privacy and trust. This article will present a comprehensive overview of the latest marketing personalization statistics. These charts…
Cold emailing is an effective way to reach out and make connections with potential customers or partners. But with the ever-growing amount of emails in people’s inboxes, it’s becoming increasingly difficult to stand out. That’s where cold email templates come in. A good cold email template can help you craft the perfect message that will grab the attention of your…
A good email list can generate a huge return on investment for your business. Research shows that an email address can be worth up to $70, but collecting those email addresses can be a challenge. There are plenty of email list building tools out there to help marketers win new subscribers, and we’ve shared some tips on how to market…
If you want to start an eCommerce business this year, one of your best bets is an online boutique. Like any business, it will take resources, but it’s one of the most promising options available. This guide will walk you through how to start an online boutique from start to finish. Why Should You Start an Online Boutique? The B2C…
Mailchimp has always been a good choice for eCommerce email marketing. Now it’s also a viable alternative to more expensive eCommerce platforms. This article will explain why that is and cover how you can use Mailchimp for eCommerce. Mailchimp’s eCommerce Features Mailchimp has many features that make it a solid choice for eCommerce marketers. The most important feature, online stores,…
If you use Mailchimp for eCommerce,[1] there are many tools that you can use to get more out of the platform. This article will cover an overview of some popular options and the three best Mailchimp eCommerce integrations available. These solutions will help you generate more leads, improve eCommerce personalization, and reduce your cart abandonment rate. Mailchimp eCommerce Integrations Mailchimp…
If you’re selling jewelry online, eCommerce email marketing is a must. This article will cover how to increase sales with jewelry email marketing and essential eCommerce marketing best practices. Why Email Marketing is Critical An effective B2c email marketing strategy is vital for any eCommerce company’s success. Here’s why: You Own Your Email List. You can do a lot more…
