A baseline of financial literacy is essential for anyone in sales and marketing. Comprehending basic accounting terms and their implications on business is a foundational component. Two critical terms are revenue and profit. This article will cover each term and the differences between the two. What is Revenue? First, let’s define revenue. Revenue is the…
Your sales process is one of the key drivers of success for a business. So if you’re not seeing the results you’re looking for, now might be a good time to reassess your process. In this post, we will take a deep dive into: The Difference Between Your Sales Process and Your Sales Cycle Before…
Marketing personalization is a critical element for driving business growth. A McKinsey study found that personalization leads to 5 to 15% increases in revenue. And businesses that get it right see 10 to 30% increases in marketing-spend efficiency. But only 15 percent of CMOs believe their company is on the right track with personalization. Lifecycle…
As social media platforms evolve, businesses must adapt to engage with their audiences. Amid these changes, one constant remains powerful: authenticity. Social media manager and content strategist Sharon Chidra Jonah of Buzz Social is a big believer in authenticity. We got her insights on why it’s such a crucial tenet of successful social media marketing….
Ever wondered if changing a single word in your marketing copy could boost its persuasiveness? A new study suggests that it might. Communication, the unsung hero behind successful marketing campaigns, holds the key. Marketers communicate to consumers through ad campaigns, sales teams deliver compelling pitches to clients, and consumers are constantly sharing experiences with each…
When done right, cold email campaigns are a great way to establish new business relationships. But doing it right isn’t easy. That’s why we brought in an expert to walk us through the fundamentals of successful B2B cold email campaigns. We sat down with email marketing expert, Omar Hakooz of Hak Sales, for a deep…
Direct-to-consumer (DTC) eCommerce is growing fast. This means your DTC brand needs to stand out and grow. One way to do this is with retargeting. This blog post will explain retargeting, its benefits, and how to use it for your DTC eCommerce brand. And don’t miss our podcast interview with DTC eCommerce expert Steve Dinelli…
Prospects are the gas that fuels your sales engine. So finding them is a crucial aspect of the sales process. But what exactly is prospecting? In this blog post, we’ll explain the fundamentals. We’ll talk about why it’s important, how it’s done, and how you can do it better. What is Prospecting? The sales process…
Retargeting is a powerful marketing technique. It enables businesses to re-engage with potential customers who engaged without converting. In the realm of business-to-business marketing, retargeting is an essential tool. B2B retargeting increases brand exposure, improves conversion rates, and increases sales velocity. In this blog post, we will discuss the importance of B2B retargeting. We’ll also…
One of the most cost-effective ways to amplify your lead generation efforts is through Search Engine Optimization (SEO). In this post, we’ll provide a comprehensive guide to the fundamentals of SEO. We’ll also cover one simple trick to increase the leads you get from organic search traffic by up to 40 percent. This blog post…