As the competitive landscape shifts, traditional agency models face new challenges. Innovative marketers are evolving and reimagining the agency model to thrive. One successful approach is the “un-agency” model developed by BRIGHT+CO CEO Jennifer Sutton. This model serves businesses better by eliminating the constraints of conventional agency structures. In a recent episode of the Hot Pursuit podcast, we talked to…
We all have times when we need to reach someone. That’s true whether you’re an entrepreneur, salesperson, author, or job seeker. Of course, reaching them is only half the battle. We measure the success of our outreach efforts by the responses they receive. And the ability to contact someone out of the blue and get a positive response takes time…
It looks like Google is (finally) ready to get rid of third-party cookies on Chrome. Supposedly, the move will happen sometime after mid-2024. But the news sparked conversations and concerns among marketers and businesses. Of course, the same thing happened every other time Google pushed back the date. Still, for the sake of this article, let’s assume they mean business…
Website visitor identification provides businesses with invaluable data on their website traffic. Marketers can use this data to understand their audiences and personalize their campaigns. This is critical because customers value personalization more than ever. But it’s essential to understand the legal and ethical considerations involved. This article will explore how these issues affect B2B and B2C businesses pursuing customers…
Website visitor identification software enables businesses to turn anonymous website visitors into leads. It’s a powerful tool, and many users aren’t taking full advantage of it. One of its biggest benefits is that it facilitates better marketing personalization. Here’s how to make the most of it. Channels to Use The customer journey twists and turns through various touchpoints. Website visitor…
Website visitor identification software is an innovative tool. It identifies your anonymous website visitors – even if they don’t convert. That way you can tap into the majority of your website traffic that would otherwise remain out of reach. In this article, we’ll cover the benefits of website visitor identification. 1. Build Your First-Party Database As third-party cookies disappear, first-party…
Positioning is one of the most critical (and overlooked) aspects of marketing strategy. We talked to Mark Evans of Marketing Spark to get his advice for brands looking to improve their positioning. You can listen to the full interview on the Hot Pursuit Podcast or watch the video below. What is Positioning in Marketing? Mark describes positioning as the way…
Lead qualification is a critical component of lead generation. It ensures your sales and marketing efficiency. The first step is usually to identify marketing qualified leads (MQLs). But some say this is an outdated method. There are other strategies to identify and nurture your leads that may be more effective. In this article, we’ll cover MQLs and alternative approaches. The…
Are you generating leads only to immediately fall off their radar? You can fix that with drip marketing. It’s a communication strategy that delivers a set of pre-written messages over time. These messages can be in various formats, including: This article will explain how to drive more revenue with drip marketing. Drip Marketing: A Powerful Engagement Tool Drip marketing is…
We live in a fast-paced, information-saturated marketplace. Lead generation is just the first step in a lengthy customer journey. The real challenge lies in converting these leads into loyal, paying customers. Lead nurturing plays a crucial role in that process. What is Lead Nurturing? Lead nurturing is the process of developing and reinforcing relationships with potential buyers. It requires careful…
