Digital marketing has always been quick to change. One minute, everything’s cheap and easy, the next, you’re paying through the nose for a click, and you can’t get a backlink to save your life. Things are more difficult than ever, so I had a chat with Ishaan Shakunt, founder of Spear Growth to figure out what’s going on. The Golden…
SEO, folks, it’s always changing. Just when you think you’ve got it figured out, BAM! Google pulls the rug out from under you with a new update. Staying on top of these changes is crucial if you want your website to stay relevant. So, let’s talk about the key SEO trends for 2024. It’s like navigating with a smart compass…
TO: All AttorneysFROM: SEO DepartmentDATE: [Current Date]SUBJECT: Implementation of SEO Strategies for Enhanced Online Visibility INTRODUCTION This memorandum outlines the critical importance of Search Engine Optimization (SEO) for legal practices. In an era where digital presence significantly influences client acquisition, understanding and implementing effective SEO strategies is paramount. The following points elucidate the fundamental components and benefits of SEO tailored…
Emotional triggers play a crucial role in creating persuasive and impactful advertising. Carefully crafted messages with the right emotional triggers can tap into consumers’ emotions, influencing their perception, decision-making process, and ultimately, their behavior¹. Types of Emotional Triggers An emotional trigger is an element within an ad that evokes an emotional response from the viewer. Common emotional triggers include: Advertisers…
Cold email remains a powerful tool for sales and marketing professionals to connect with potential customers and drive new business opportunities. Despite claims that “cold email is dead,” many companies are still finding success with this tactic. In this blog post, we’ll share insights from our recent podcast interview with Filip Popov, Vice President of Partnerships at Growth Era, on…
Artificial intelligence (AI) is revolutionizing various sectors, and B2B marketing is no exception. AI offers tools and techniques that can dramatically enhance marketing strategies, streamline processes, and improve customer engagement. This article will explore how AI can be effectively integrated into B2B marketing, drawing insights from recent studies and providing practical examples to guide marketing decision-makers who may not be…
Are you looking to improve the quality of the leads you generate through your Meta (Facebook and Instagram) ad campaigns? Maurice Rahmey, founder and CEO of Disruptive Digital, recently shared some valuable tips on the Hot Pursuit Podcast for optimizing your Meta ads to attract higher intent leads. Watch the video below or scroll down for some of the key…
Customer reviews are a powerful tool for building trust, credibility and ultimately generating more leads for your business. For one thing, showcasing authentic feedback from satisfied customers, helps attract new prospects and convert them into loyal clients. But that’s not the only way they’re beneficial. Here are some key strategies to make the most of customer reviews in your lead…
Let’s talk about something that’s gonna take your digital advertising to the next level: value-based bidding. Now, you might be wondering, “What exactly is value-based bidding?” Well, sit back and let me break it down for you. http://Value-Based%20Bidding What is Value-Based Bidding? Value-based bidding is a powerful strategy where you assign specific values to your conversion actions. This helps guide…
On the latest episode of The Hot Pursuit Podcast, Roy Harmon interviewed Stephanie Fiteni, CMO at 9H Digital, about content marketing. Some of the things they covered include: Watch below. https://youtu.be/Nr38gkETdes Understanding Your Target Audience The foundation of any successful content strategy lies in a deep understanding of your target audience. Stephanie emphasizes that this is not just a preliminary…
