Audience segmentation, the process of splitting your audience into groups based on shared attributes, is an essential component of your marketing strategy. In 2020, sixty-eight percent of eCommerce marketers in the US and the UK reported that they were using real-time behavioral segmentation and more traditional, static segments. It’s important not to fall behind in this area because a substantial…
During the first quarter of 2021, the average online shopping cart abandonment rate was 88 percent. While this is undoubtedly a problem for eCommerce marketers, don’t give up on those shoppers. An effective abandoned cart recovery strategy can turn browsers into loyal customers. Once you understand the reasons behind cart abandonment and the research-based methods for recovery, you may find…
The eCommerce industry gets a lot of attention in academic journals. Researchers are studying it from every angle. One area that has received less focus than you might expect is how to reduce your shopping cart abandonment rate. But there’s some good information out there if you know how to find it. And we found it for you so you…
During the first quarter of 2021, shopping abandoned their carts at a rate of 88 percent. Of course, taking steps to reduce your cart abandonment rate is critical, but don’t give up on shoppers who bounced without making a purchase. Recover those abandoned carts with retargeting ads. Since eCommerce is such a growing industry, top researchers around the country are…
If you’re still sending mass emails, you’re driving your customers into the arms of another brand. Over forty percent of consumers value eCommerce personalization. Forty-four percent of them would consider changing brands if another company did a better job of personalization. Why, then, are so many marketers still sending them irrelevant messages? Shouldn’t everyone be personalizing their eCommerce email marketing…
There are two ways to generate B2C leads: the easy way and the hard way. There’s nothing wrong with the hard way. In fact, we recommend it. But there’s a simple step you can take to maximize the value you receive from the work you’re currently putting in. What We’ll Cover in This Guide There are ways to generate leads…
Many hotels, airlines, and other hospitality companies are still reeling in the wake of the pandemic. At this point, we don’t know what form the recovery will take or how long it will be until it is complete. So it’s critical to focus on increasing revenue while also maximizing your return on every dollar. You can do that by adding…
Automobile leads fuel your sales team’s success. If you’ve got great salespeople in place, more leads mean more sales. So, if you want to tank up on car sales leads for your dealership—and who doesn’t?—there’s an easy way to top off your dealership’s lead generation efforts. How Many Automobile Leads Does Your Website Generate Now? The average conversion rate for…
Ecommerce email marketing is one of the most effective and cost-efficient ways to market your store. But, unfortunately, many marketers struggle to use this powerful marketing channel to its full potential. We don’t want you to be one of those marketers. So, in this article, we’ll cover everything you need to know to get the most out of your email…
The hotel industry was hit hard by the pandemic, and hoteliers turned to new strategies and market segments to stay afloat. Now, as the industry begins to recover, it is critical to adjust your hotel email marketing approach to get back to full occupancy. This guide will cover seven hotel email marketing tips you can take to generate and capture…
