There are many good landing page builder options available and just as many sleek landing page templates so marketers can create professional-looking landing pages. But building the landing page is only the beginning of a marketer’s work. The next step is to continuously improve the page so that it performs as well as possible. This…
Audience segmentation, the process of splitting your audience into groups based on shared attributes, is an essential component of your marketing strategy. In 2020, sixty-eight percent of eCommerce marketers in the US and the UK reported that they were using real-time behavioral segmentation and more traditional, static segments. It’s important not to fall behind in…
During the first quarter of 2021, the average online shopping cart abandonment rate was 88 percent. While this is undoubtedly a problem for eCommerce marketers, don’t give up on those shoppers. An effective abandoned cart recovery strategy can turn browsers into loyal customers. Once you understand the reasons behind cart abandonment and the research-based methods…
The eCommerce industry gets a lot of attention in academic journals. Researchers are studying it from every angle. One area that has received less focus than you might expect is how to reduce your shopping cart abandonment rate. But there’s some good information out there if you know how to find it. And we found…
During the first quarter of 2021, shopping abandoned their carts at a rate of 88 percent. Of course, taking steps to reduce your cart abandonment rate is critical, but don’t give up on shoppers who bounced without making a purchase. Recover those abandoned carts with retargeting ads. Since eCommerce is such a growing industry, top…
If you’re still sending mass emails, you’re driving your customers into the arms of another brand. Over forty percent of consumers value eCommerce personalization. Forty-four percent of them would consider changing brands if another company did a better job of personalization. Why, then, are so many marketers still sending them irrelevant messages? Shouldn’t everyone be…
There are two ways to generate B2C leads: the easy way and the hard way. There’s nothing wrong with the hard way. In fact, we recommend it. But there’s a simple step you can take to maximize the value you receive from the work you’re currently putting Table of Contents What We’ll Cover in This…
Many hotels, airlines, and other hospitality companies are still reeling in the wake of the pandemic. At this point, we don’t know what form the recovery will take or how long it will be until it is complete. So it’s critical to focus on increasing revenue while also maximizing your return on every dollar. You…
Automobile leads fuel your sales team’s success. If you’ve got great salespeople in place, more leads mean more sales. So, if you want to tank up on car sales leads for your dealership—and who doesn’t?—there’s an easy way to top off your dealership’s lead generation efforts. How Many Automobile Leads Does Your Website Generate Now?…
Ecommerce email marketing is one of the most effective and cost-efficient ways to market your store. But, unfortunately, many marketers struggle to use this powerful marketing channel to its full potential. We don’t want you to be one of those marketers. So, in this article, we’ll cover everything you need to know to get the…