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Illustration of an upward trending graph emerging from an open yellow envelope, set against a teal background. The graph, symbolizing email engagement metrics, features red data points connected by a black line with an arrow pointing upwards, symbolizing growth or positive results.
EMAIL MARKETING

6 Important Email Engagement Metrics

Email engagement is critical to the success of your B2C email marketing[1] efforts. This article will share tips for increasing engagement in key areas along with the six email engagement metrics to track your progress. The Email Engagement Metrics That Matter First, let’s talk about those metrics. These are essential not only to optimize your email marketing campaigns, but also…

Illustration of two hands interacting with a smartphone displaying a shopping app, enhanced by ecommerce symbols. The screen shows icons for categories like clothing, camera, and shopping cart. Surrounding the phone are signs of commerce and marketing automation, such as money and shopping bags.
Marketing Strategies & Growth, RETARGETING & REMARKETING

Top 5 eCommerce Marketing Best Practices

Marketing plays a vital role in the success of an eCommerce business. If you’re looking to increase revenue, reassessing your marketing approach is a good place to start. With conversion rates for the industry hovering just under 3%, there’s plenty of room for improvement. And the eCommerce marketing best practices we’ll cover here will help. In fact, these guidelines will…

Illustration of two hands holding phones, embodying a B2C email marketing strategy. The left phone displays a gift icon with envelopes, while the right phone shows a shopping cart icon with envelopes. Background colors are purple and brown.
Lead Generation, RETARGETING & REMARKETING

How to Develop a B2C Email Marketing Strategy

Successful B2C email marketing requires planning. This article will cover the necessary components of an effective email marketing plan. We’ll discuss the following elements of a good B2C email marketing strategy: Why Do You Need a B2C Email Marketing Strategy? Launching an email campaign without a plan is like taking a trip without a map. It will take much longer…

A 3D red arrow moves upward, illustrating an increase. It's placed over a graph with bars of varying heights, with "Enrollment" written on the grid paper background—an impactful image for higher education marketing.
EMAIL MARKETING

Higher Education Marketing Tactics To Increase Enrollment

Until about 25 years ago, higher education marketing strategies were shaped by developments in other industries. Universities, colleges, and other educational organizations provide a service, so service marketing principles are relevant. As the target of an enrollment marketing campaign, a student is a potential customer, so the successful use of tactics like B2C lead generation can be informative. But beginning…

A large magnet labeled Lead Gen attracts metallic human figures, symbolizing the concept of lead generation in marketing. Set against a reflective dark surface, it visualizes the strategic pull to generate more leads effectively.
Lead Generation, RETARGETING & REMARKETING

How to Generate More Leads with Digital Ads

How much is an email address in your CRM worth? According to a 2020 survey, marketers see an average ROI of $36 for every $1 spent on email marketing. But many marketers lack the data to execute effective email campaigns. If that’s you (and even if it’s not, what marketer doesn’t want more data?) and you want to generate more…

demographic segmentation
EMAIL MARKETING

Demographic Segmentation for Marketing Optimization

Audience segmentation is a critical element of the marketing optimization process. Demographic segmentation, in particular, is an effective way to categorize members of your audience so you can deliver personalized campaigns that are relevant to their recipients. What is Demographic Segmentation? Demography refers to the social attributes of your audience. Customer demographic data includes characteristics like: Demographic segmentation is the…

An illustration shows a hand holding a smartphone, seamlessly integrating real-estate-lead-generation-ideas by controlling smart home devices. Icons above include a thermostat, lighting, security camera, and washing machine—all unified within a central network against a blue background.
Lead Generation, RETARGETING & REMARKETING

The Best Real Estate Lead Generation Ideas

Need more real estate leads? Who doesn’t?! You can never have too many quality lead sources. That’s why we put together a list of the best real estate lead generation ideas. You can use these real estate agent tools separately or combine them in a multitouch campaign to build brand awareness and increase lead volume. The Top 3 Real Estate…

Zillow leads
Lead Generation, RETARGETING & REMARKETING

Are Zillow Leads for Realtors Really Worth It?

As a real estate agent, you’re always looking for new ways to generate real estate leads for your business. Many brokerages and agents turn to real estate lead generation companies, but you might want to try the DIY route first. And, while there are a lot of real estate lead generation tools available to help you generate your own leads, you can…

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