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Image of a notebook page with E-MAIL MARKETING in bold yellow, surrounded by related terms: Research, Create, Target, and Analysis. Colored pencils and a crumpled paper ball rest nearby on the desk—an ideal setup for exploring B2C email marketing best practices.
EMAIL MARKETING

How to Write a Marketing Email With SUCCESS

We’ve talked about B2C email marketing best practices, tips, and strategy, but what if you don’t even know how to write a marketing email? In this article, we’ll take a step back to cover the basics of good B2C email marketing messages with our version of Chip and Dan Heath’s SUCCESs framework. The SUCCESS Framework The Heath Brothers explained the…

Illustration of a web browser displaying a document with the EU flag and a padlock symbol. Next to it, the text reads "General Data Protection Regulation," with GDPR highlighted in yellow, accompanied by an email compliance checklist.
EMAIL MARKETING, RETARGETING & REMARKETING

The Complete GDPR Email Compliance Checklist

B2C email marketing is a great way to reach your audience. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email (see our CAN-SPAM compliance checklist[1] for more information). But emails sent to consumers in the European Union must also comply with the General Data Protection Regulation (GDPR). This article will provide a GDPR email…

can-spam compliance checklist
EMAIL MARKETING, RETARGETING & REMARKETING

CAN-SPAM Compliance Checklist

B2C email marketing is one of the best ways to reach your audience but complying with anti-spam laws is critical. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email. The Federal Trade Commission (FTC) enforces these requirements, and penalties for non-compliance can lead to fines and other penalties. Fortunately, the law is easy to…

A hand holding a tablet with digital icons representing B2C email marketing, featuring a globe, light bulb, magnifying glass, envelope, and bar chart. The words "Email Marketing" are prominently displayed.
Lead Generation, RETARGETING & REMARKETING

B2C Email Marketing Best Practices

Email marketing is the most cost-effective way to reach your customers and potential customers. The Data & Marketing Association reported that the channel delivers B2C companies an ROI of 42:1, or $57.54 for every $1.37 spent. Of course, it’s not as simple as digging a dollar and change out of your pocket and sending an email. That’s why we put…

Illustration of an upward trending graph emerging from an open yellow envelope, set against a teal background. The graph, symbolizing email engagement metrics, features red data points connected by a black line with an arrow pointing upwards, symbolizing growth or positive results.
EMAIL MARKETING

6 Important Email Engagement Metrics

Email engagement is critical to the success of your B2C email marketing[1] efforts. This article will share tips for increasing engagement in key areas along with the six email engagement metrics to track your progress. The Email Engagement Metrics That Matter First, let’s talk about those metrics. These are essential not only to optimize your email marketing campaigns, but also…

Illustration of two hands interacting with a smartphone displaying a shopping app, enhanced by ecommerce symbols. The screen shows icons for categories like clothing, camera, and shopping cart. Surrounding the phone are signs of commerce and marketing automation, such as money and shopping bags.
Marketing Strategies & Growth, RETARGETING & REMARKETING

Top 5 eCommerce Marketing Best Practices

Marketing plays a vital role in the success of an eCommerce business. If you’re looking to increase revenue, reassessing your marketing approach is a good place to start. With conversion rates for the industry hovering just under 3%, there’s plenty of room for improvement. And the eCommerce marketing best practices we’ll cover here will help. In fact, these guidelines will…

Illustration of two hands holding phones, embodying a B2C email marketing strategy. The left phone displays a gift icon with envelopes, while the right phone shows a shopping cart icon with envelopes. Background colors are purple and brown.
Lead Generation, RETARGETING & REMARKETING

How to Develop a B2C Email Marketing Strategy

Successful B2C email marketing requires planning. This article will cover the necessary components of an effective email marketing plan. We’ll discuss the following elements of a good B2C email marketing strategy: Why Do You Need a B2C Email Marketing Strategy? Launching an email campaign without a plan is like taking a trip without a map. It will take much longer…

A 3D red arrow moves upward, illustrating an increase. It's placed over a graph with bars of varying heights, with "Enrollment" written on the grid paper background—an impactful image for higher education marketing.
EMAIL MARKETING

Higher Education Marketing Tactics To Increase Enrollment

Until about 25 years ago, higher education marketing strategies were shaped by developments in other industries. Universities, colleges, and other educational organizations provide a service, so service marketing principles are relevant. As the target of an enrollment marketing campaign, a student is a potential customer, so the successful use of tactics like B2C lead generation can be informative. But beginning…

A large magnet labeled Lead Gen attracts metallic human figures, symbolizing the concept of lead generation in marketing. Set against a reflective dark surface, it visualizes the strategic pull to generate more leads effectively.
Lead Generation, RETARGETING & REMARKETING

How to Generate More Leads with Digital Ads

How much is an email address in your CRM worth? According to a 2020 survey, marketers see an average ROI of $36 for every $1 spent on email marketing. But many marketers lack the data to execute effective email campaigns. If that’s you (and even if it’s not, what marketer doesn’t want more data?) and you want to generate more…

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