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A tablet displaying a newsletter rests on a wooden table, next to a cup of coffee and a spiral notebook. Showcasing effective email marketing, the newsletter features text and graphs, including a bar chart and a pie chart.
EMAIL MARKETING

Everything You Need to Know About Marketing a Newsletter

Thanks to the success of newsletters like the Hustle and theSkimm, newsletters are on the rise. Most marketers are adding newsletters to their B2C email marketing strategy because they establish a link between the brand and consumers that doesn’t rely on third-party data. And, of course, newsletters are effective for B2B companies as well. In this article, we’ll cover the…

An illustration depicts a computer screen showcasing a lead capture form, complete with fields for name, email, and phone number. A magnet attracts circular icons of people, symbolizing potential leads. The vibrant background features purple hues with gear graphics and a potted plant.
Lead Generation, RETARGETING & REMARKETING

Lead Capture Form Best Practices

Do you rely on your website to generate leads for your sales team? If so, lead capture form best practices are critical to ensure you’re converting all the traffic that you can. Most website visitors bounce, but we’ll share some simple guidelines to help you convert as many of them as possible into leads for your sales reps. We’ll even…

Illustration of a marketing funnel with labeled stages: Attention, Interest, Desire, Action. Icons represent each stage. Coins and bills are stacked at the funnel's output, symbolizing financial gain from converting leads. A graph, magnet, and target icon are in the background.
Lead Generation

The Secret to Better Email Marketing Funnels

If you want to grow your brand, drive performance, and convert leads, mastering email marketing should be the first place you look. It’s affordable, and it has one of the highest ROIs of any marketing channel when you do it right. An essential part of “getting it right” is formalizing your approach with email marketing funnels. We’ve put together this…

Close-up of an email interface displaying an inbox flooded with 537,635,454 unread messages. Yellow email icons encircle the image. Text below boldly urges: Boost Email Engagement Now!
EMAIL MARKETING

Seven Easy Tactics to Increase Email Engagement

Email marketing is one of the most critical channels available to your business. The ROI for email campaigns is 42:1, so clearly email marketing is a great way to drive sales. But your campaigns won’t succeed if your subscribers don’t find them compelling. That means your number one priority should be to increase email engagement. The Benefits of Email Engagement…

Illustration of a large magnet attracting diverse people holding shopping bags and carts, symbolizing customer acquisition. Set against a teal background, the red magnet with white ends highlights effective B2C email marketing strategies in drawing consumers.
EMAIL MARKETING

How to Run a Customer Acquisition Email Campaign

B2C email marketing is one of the most affordable and efficient ways to grow your customer base. But there are a few things you’ll need to run an effective customer acquisition email campaign. This article will cover how to build your list, segment your audience, and develop campaigns that increase revenue. Email Acquisition Email acquisition is the most significant obstacle…

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Lead Generation

How to Use Salesforce Journey Builder

Salesforce Journey Builder is a powerful tool, but it requires good data to deliver the maximum ROI. Most anonymous web traffic bounces, and that means you’re missing out on all that data—unless you do something about it. The best way to make sure you’re collecting as much data as possible is website visitor identification. This article will cover what Salesforce…

Illustration of a digital marketing concept featuring a funnel labeled Facebook collecting coins. A person stands nearby, surrounded by a megaphone, gears, and a smartphone. The text "How to Get Free Leads" is prominently displayed above.
Lead Generation

How to Get Free Leads

Your business requires a steady flow of leads to grow. There are many ways to do that. You can buy leads, invest in digital advertising, and network with people in your target market. But before you do that, make sure you’ve exhausted all the ways you can get free leads. There are a lot of resources, special offers, and tactics…

A clipboard holds an email marketing checklist, with red check marks ensuring every task is completed.
EMAIL MARKETING

Get Results with This Email Marketing Checklist

Every marketer makes mistakes, but that doesn’t make it any less embarrassing. Fortunately, you can avoid most mistakes with a solid email marketing checklist. Follow the steps in the following email pre-send checklist to make sure you’re sending error-free emails. 1. Should you be sending this email? Before you get too deep into the quality assurance process, take a step…

A set of blue puzzle pieces forms a border around a central white piece labeled EMAIL MARKETING. Surrounding pieces are labeled with words like NEWS, LINKS, HTTP, and WEB, representing various elements integrated within email marketing strategies.
EMAIL MARKETING

The Pros & Cons of Email Marketing

With an ROI of 42:1, email marketing is a no-brainer. But, like all channels, there are pros and cons to email marketing. This article will cover the advantages and disadvantages of email so that you can get all the benefits while minimizing the risks. Pros: The Advantages of Email Marketing Email marketing is an ASSET because it is: Affordable Simple…

Email List Building
EMAIL MARKETING, RETARGETING & REMARKETING

3 Awesome Email List Building Tools

Email marketing is great, but it’s hard to develop and optimize a successful email marketing strategy if you don’t have a good list. We’ve covered several email acquisition tactics elsewhere. But this article will zero in on three email list building tools to help you grow your audience. Popup Forms Research shows that popups are an effective (if annoying) way…

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