B2C eCommerce continues to grow. It’s now a $4 trillion industry with a projected compound annual growth rate of 8.1 percent from 2020 to 2024. If you want to make sure that your company goes along for the ride, these B2C eCommerce marketing tools can help. Affordable B2C eCommerce Marketing Tools As online retail grows in popularity, merchants are figuring…
There’s no such thing as enough leads. The more qualified leads you can generate, the better. In this article, we’ll talk about how to generate more leads with your existing website. All you have to do is add one line of code. Why Isn’t Your Website Generating More Leads? Everyone wants to generate more leads, and marketers often turn to…
Are you looking for ways to take your B2C email marketing strategy to the next level? We’ve got you covered! This article covers seven email marketing ideas to help you improve your email engagement and email acquisition approach. Why Email Marketing is Critical for B2C Businesses As with any marketing strategy, there are pros and cons to email marketing. But…
Newsletters have made a comeback. They are continuing to grow in popularity with newsletters like The Hustle, Morning Brew, and theSkimm reaching millions of subscribers. If you’re ready to get in on the action, here are three newsletter ideas to help with real estate lead generation. How to Create a Real Estate Newsletter You really only need two things to…
Thanks to the success of newsletters like the Hustle and theSkimm, newsletters are on the rise. Most marketers are adding newsletters to their B2C email marketing strategy because they establish a link between the brand and consumers that doesn’t rely on third-party data. And, of course, newsletters are effective for B2B companies as well. In this article, we’ll cover the…
Do you rely on your website to generate leads for your sales team? If so, lead capture form best practices are critical to ensure you’re converting all the traffic that you can. Most website visitors bounce, but we’ll share some simple guidelines to help you convert as many of them as possible into leads for your sales reps. We’ll even…
If you want to grow your brand, drive performance, and convert leads, mastering email marketing should be the first place you look. It’s affordable, and it has one of the highest ROIs of any marketing channel when you do it right. An essential part of “getting it right” is formalizing your approach with email marketing funnels. We’ve put together this…
Email marketing is one of the most critical channels available to your business. The ROI for email campaigns is 42:1, so clearly email marketing is a great way to drive sales. But your campaigns won’t succeed if your subscribers don’t find them compelling. That means your number one priority should be to increase email engagement. The Benefits of Email Engagement…
B2C email marketing is one of the most affordable and efficient ways to grow your customer base. But there are a few things you’ll need to run an effective customer acquisition email campaign. This article will cover how to build your list, segment your audience, and develop campaigns that increase revenue. Email Acquisition Email acquisition is the most significant obstacle…
Salesforce Journey Builder is a powerful tool, but it requires good data to deliver the maximum ROI. Most anonymous web traffic bounces, and that means you’re missing out on all that data—unless you do something about it. The best way to make sure you’re collecting as much data as possible is website visitor identification. This article will cover what Salesforce…
