Successful B2C email marketing requires planning. This article will cover the necessary components of an effective email marketing plan. We’ll discuss the following elements of a good B2C email marketing strategy: Why Do You Need a B2C Email Marketing Strategy? Launching an email campaign without a plan is like taking a trip without a map….
Until about 25 years ago, higher education marketing strategies were shaped by developments in other industries. Universities, colleges, and other educational organizations provide a service, so service marketing principles are relevant. As the target of an enrollment marketing campaign, a student is a potential customer, so the successful use of tactics like B2C lead generation…
How much is an email address in your CRM worth? According to a 2020 survey, marketers see an average ROI of $36 for every $1 spent on email marketing. But many marketers lack the data to execute effective email campaigns. If that’s you (and even if it’s not, what marketer doesn’t want more data?) and…
Audience segmentation is a critical element of the marketing optimization process. Demographic segmentation, in particular, is an effective way to categorize members of your audience so you can deliver personalized campaigns that are relevant to their recipients. What is Demographic Segmentation? Demography refers to the social attributes of your audience. Customer demographic data includes characteristics…
Need more real estate leads? Who doesn’t?! You can never have too many quality lead sources. That’s why we put together a list of the best real estate lead generation ideas. You can use these real estate agent tools separately or combine them in a multitouch campaign to build brand awareness and increase lead volume….
Real estate agent tools make the lead generation process more efficient and cost-effective. The right lead generation tools can help you source leads even when the market is slow, and for realtors and brokers this is essential. Not everyone can afford to hire a real estate lead generation company, but there are many ways to…
As a real estate agent, you’re always looking for new ways to generate real estate leads for your business. Many brokerages and agents turn to real estate lead generation companies, but you might want to try the DIY route first. And, while there are a lot of real estate lead generation tools available to help you generate…
Dynamic display advertising campaigns are a staple of eCommerce marketing. It’s hard to find anyone who hasn’t been followed around by an ad reminding them about shoes or some other product they were looking at on Amazon. But dynamic display is a hammer, and not every shopper is a nail. While dynamic retargeting on platforms…
Inbound marketing, also known as permission-based marketing, is a great way to build brand equity, generate leads, and increase revenue. By creating value for consumers at each stage of the buying process, inbound marketing enables you to create highly relevant marketing campaigns and collect valuable information that you can pass on to your sales team…
Realtors and real estate agencies need to keep a healthy flow of fresh leads coming in at all times, of both potential buyers and sellers. That’s why it’s critical to understand how to get real estate leads. Because let’s face it: growing your business when the real estate market is booming is easy, but you…