A good website is critical to the success of any online store because in most cases the website and the store are one and the same. It’s where customers will go to browse and make purchases. This article will walk you through the most important things to include when you create an eCommerce website checklist. 4 eCommerce Success Factors According…
Are you planning to use Mailchimp for eCommerce? If so, there are a few things you need to do before you launch. We’re sure you’re itching to go live, but make sure you’re set up for success first! To that end, this article will cover the five components of eCommerce success on the platform. There are plenty of good Mailchimp…
Whether your eCommerce business is steady, but you’d like to kick things up a notch or you want to start a new store with a strong foundation, inbound marketing might be just what you need. Inbound marketing for eCommerce can reduce your cart abandonment rate while increasing conversion rates. It’s also a good way to increase customer satisfaction and loyalty….
There are a lot of great options out there to supercharge your inbound marketing stack. But not all of them will be relevant to what you do. In this article, we’re going to share the best inbound marketing tool for eCommerce. Inbound Marketing Tools There are plenty of inbound marketing platforms to choose from, like Hubspot, Marketo, and Salesforce. For…
HubSpot provides many options for businesses looking to grow through inbound marketing for eCommerce.[1] It comes with a strong set of features and powerful integrations to make the platform even more effective. This article with cover the best HubSpot eCommerce integrations for marketers in 2022. HubSpot’s eCommerce Gaps HubSpot’s eCommerce features[2] are good, but there are a few gaps you’ll…
HubSpot is a well-known company, but it might not be the first solution you think of when it comes to eCommerce. One reason for that is because HubSpot has built its brand on inbound marketing and some eCommerce marketers don’t realize how powerful inbound can be for their business. This guide will fix that. We’ll explain how you can sell…
Mailchimp has always been a good choice for eCommerce email marketing. Now it’s also a viable alternative to more expensive eCommerce platforms. This article will explain why that is and cover how you can use Mailchimp for eCommerce. Mailchimp’s eCommerce Features Mailchimp has many features that make it a solid choice for eCommerce marketers. The most important feature, online stores,…
If you use Mailchimp for eCommerce,[1] there are many tools that you can use to get more out of the platform. This article will cover an overview of some popular options and the three best Mailchimp eCommerce integrations available. These solutions will help you generate more leads, improve eCommerce personalization, and reduce your cart abandonment rate. Mailchimp eCommerce Integrations Mailchimp…
It’s easy to forget about all of the traditional marketing options available to eCommerce stores. Are you missing out on a proven marketing channel? Maybe! One tried-and-true method you’ve might have forgotten about is catalog marketing. And we’re not just talking about electronic catalogs either. While fewer catalogs are being sent today than at their peak in 2007, they’re still…
Omnichannel features are no longer nice-to-haves. According to McKinsey, Omnichannel eCommerce is now critical for retailers; it’s “a requirement for survival.” “More than one-third of Americans have made omnichannel features such as buying online for in-store pickup part of their regular shopping routine since the pandemic, and nearly two-thirds of those individuals plan to continue.” Source: McKinsey So if you…
