As the industry grows, so does the competition. So if you are going to stay competitive in the eCommerce space, a strong eCommerce marketing strategy is essential. The days of eCommerce playing a niche role in the greater economy are long over. Endless statistics demonstrate the explosive growth of eCommerce since the turn of the…
One of the most important factors of success for online stores is an effective eCommerce marketing plan. A good marketing plan is a map you’ll follow to reach your business objectives. Without one, it’s hard to get where you want to go. So in this article, we’ll walk you through the steps you need to…
Do you feel like your marketing efforts lack direction? Are you doing everything you can but sales aren’t increasing at the rate you want? If so, you might benefit from building an eCommerce funnel. This article will explain how to do it in six simple steps. What is an eCommerce Funnel? An eCommerce funnel is…
When you create an eCommerce website, the product discovery platform is one of the most critical elements. Shoppers need your site to suit different purposes at different times. If it doesn’t do that, they’ll go somewhere else to get the information they need. This article will cover how to ensure that you have a product…
If you want to know to improve the online shopping experience, we’ve studied the latest research to provide you with this definitive guide. There are five critical areas of focus: payment, product, website, logistics, and customer service. We’ll cover which of those areas should be your top priorities and how you can improve them. What…
You didn’t think content marketing was just for B2B companies, did you? Supplementing your eCommerce marketing efforts with high-quality content that’s valuable to your target market is a great approach. So let’s talk about how you can get started with eCommerce content marketing. The Benefits of eCommerce Content Marketing If you’re still not sold on…
One of the great things about digital marketing is that it offers more data than traditional marketing. If you know what you’re doing, you can find out how people are navigating your site, what your visitors are interested in, what’s turning them off, and even who they are. All you need are the tools to…
If you’re struggling with customer acquisition or retention, you need a good analytics tool to identify what’s causing the problem. Even if you’re not struggling, if you want to make sure you never do (or want to take things to the next level) analytics are the answer. There are plenty of industry-agnostic website visitor tracking…
Acquiring a new customer costs between five and 25 times more than keeping an existing customer. Your long-term success depends on reducing churn, increasing customer lifetime value, and improving customer satisfaction. That’s why you need to be sure you have an effective customer engagement strategy. What is Customer Engagement? An engaged customer is one whose…
If you want to start an eCommerce business this year, one of your best bets is an online boutique. Like any business, it will take resources, but it’s one of the most promising options available. This guide will walk you through how to start an online boutique from start to finish. Why Should You Start…