A good email list can generate a huge return on investment for your business. Research shows that an email address can be worth up to $70, but collecting those email addresses can be a challenge. There are plenty of email list building tools out there to help marketers win new subscribers, and we’ve shared some…
In the second quarter of 2022, over 75 percent of shoppers abandoned their carts on desktops. Eighty-five percent of shoppers abandoned their carts on mobile devices. How can eCommerce businesses improve that number? A shopping cart abandonment survey is a good start. Why Cart Abandonment Surveys Are Crucial Every eCommerce marketer wants to know how…
If you’re one of the 300,000 ClickFunnels users out there, chances are you’re happy with the software (it has 4.7 stars on G2, after all). But you may be wondering if there’s anything you can do to improve your results. After all, ClickFunnels is all about “funnel hacking” and increasing revenue as much as possible….
There are so many eCommerce marketing strategies that it can be hard to pick the right ones to drive your business forward. This article will break down the most promising marketing channels. No matter how big or small your company is, we’ve got you covered. The Top 8 eCommerce Marketing Strategies There’s a long list…
As the industry grows, so does the competition. So if you are going to stay competitive in the eCommerce space, a strong eCommerce marketing strategy is essential. The days of eCommerce playing a niche role in the greater economy are long over. Endless statistics demonstrate the explosive growth of eCommerce since the turn of the…
One of the most important factors of success for online stores is an effective eCommerce marketing plan. A good marketing plan is a map you’ll follow to reach your business objectives. Without one, it’s hard to get where you want to go. So in this article, we’ll walk you through the steps you need to…
Do you feel like your marketing efforts lack direction? Are you doing everything you can but sales aren’t increasing at the rate you want? If so, you might benefit from building an eCommerce funnel. This article will explain how to do it in six simple steps. What is an eCommerce Funnel? An eCommerce funnel is…
When you create an eCommerce website, the product discovery platform is one of the most critical elements. Shoppers need your site to suit different purposes at different times. If it doesn’t do that, they’ll go somewhere else to get the information they need. This article will cover how to ensure that you have a product…
If you want to know to improve the online shopping experience, we’ve studied the latest research to provide you with this definitive guide. There are five critical areas of focus: payment, product, website, logistics, and customer service. We’ll cover which of those areas should be your top priorities and how you can improve them. What…
You didn’t think content marketing was just for B2B companies, did you? Supplementing your eCommerce marketing efforts with high-quality content that’s valuable to your target market is a great approach. So let’s talk about how you can get started with eCommerce content marketing. The Benefits of eCommerce Content Marketing If you’re still not sold on…