Content marketing is a great way to generate more inbound leads. But it can be difficult to know what to write about. Keyword research can help, but the most important tool available to content marketers is the buyer’s journey. What is the Buyer’s Journey? The buyer’s journey is a framework that divides the purchase process…
Are you generating enough inbound leads? Most people would say no – if only because you can never have too many leads! That being the case, here are three tips to help you improve your inbound lead generation efforts. 1. Blog with Intent Content marketing is almost synonymous with inbound marketing. And, while more advanced…
One of the top priorities for lending officers of all experience levels is identifying reliable sources of mortgage leads. This article will cover three approaches: lead generation companies, lead acquisition platforms, and in-house lead gen campaigns. Mortgage Lead Generation Companies One of the fastest ways to get started is by purchasing mortgage leads. But if…
As the worst effects of the COVID-19 pandemic wane, marketing budgets are on the rise. But economic concerns are putting a damper on the return to pre-pandemic spending levels. Business leaders to proceed with caution as it appears likely that the US will experience a recession. That doesn’t mean marketers should sit on their hands….
If “lead capture software” makes you think of forms and popups, you’re missing out! Forms are obviously an important part of lead generation – they’re (usually) how you actually capture the lead, so that makes sense. But just like there’s more than one way to skin a cat (if you’re into that sort of thing…
Even if you’ve done everything you possibly can to optimize your B2B lead generation process, chances are you still wish there was more you could do. After all, no one has a 100% conversion rate, right? One way to generate more leads is to identify B2B website visitors who don’t convert. B2B Website Visitor Identification…
Whether you’re trying to grow a new company or increase sales at an existing business, beginning the lead generation process can be intimidating. This is especially true of B2B lead generation. Implementing the strategy and best practices to generate business leads tends to be more challenging than B2C lead generation. If you decide to DIY…
A good email list can generate a huge return on investment for your business. Research shows that an email address can be worth up to $70, but collecting those email addresses can be a challenge. There are plenty of email list building tools out there to help marketers win new subscribers, and we’ve shared some…
In the second quarter of 2022, over 75 percent of shoppers abandoned their carts on desktops. Eighty-five percent of shoppers abandoned their carts on mobile devices. How can eCommerce businesses improve that number? A shopping cart abandonment survey is a good start. Why Cart Abandonment Surveys Are Crucial Every eCommerce marketer wants to know how…
If you’re one of the 300,000 ClickFunnels users out there, chances are you’re happy with the software (it has 4.7 stars on G2, after all). But you may be wondering if there’s anything you can do to improve your results. After all, ClickFunnels is all about “funnel hacking” and increasing revenue as much as possible….