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Link Building Tool
SEO WEBSITE TRACKING

8 Link Building Strategies and a Free Link Building Tool

When you spend a lot of time and effort developing an article, it’s frustrating to see it languish on the tenth page. Unfortunately, link building remains a critical component of search engine optimization (SEO). If you’re not building links to your content it’s much less likely to rank. That’s why we’ve put together some tips and a free link building…

lead scoring
Lead Generation

How to Master Lead Scoring

Companies invest a lot of resources into lead generation. Lead scoring helps businesses extract the most value from those efforts. In this article, we’ll cover the fundamentals of lead scoring methodology. We’ll also provide insights from industry experts. We’ll share how they’ve implemented lead scoring in their own businesses. This article will help you determine: What is Lead Scoring? Sales…

lead generation tools
Lead Generation, RETARGETING & REMARKETING

12 Essential Lead Generation Tools

Lead generation is a crucial component of any successful marketing strategy. However, with so many lead generation tools available, it can be hard to determine which one to use. In this article, we will provide some insights from industry experts. These most effective lead generation tools and what makes them stand out. Why Use Lead Generation Tools? Lead generation tools…

social media marketing tools
SEO WEBSITE TRACKING

7 Great Social Media Marketing Tools to Improve Your Results

Social media is a critical component of most omnichannel marketing strategies. For most brands, an investment in social media means an investment in at least one social media tool as well. In this article, we’ll cover the types of social media marketing tools there are. We’ll always highlight seven of the best options for marketers. Scheduling Tools These tools help…

site abandonment
RETARGETING & REMARKETING

How to Reduce Site Abandonment with Retargeting

Are you tired of seeing bounced traffic in Google Analytics? There are three critical actions you can take today to reduce site abandonment so you can watch that number go down. More importantly, there’s a simple, cost-effective tool you can use to convert anonymous visitors into customers – even if they don’t fill out a form on your website. This…

email personalization
Lead Generation

The Power of Personalization in Email Marketing

Email personalization is on the rise. And not just because it works, but also because customers expect it. As we covered in our article on eCommerce personalization, research shows that a large number of consumers are willing to switch brands if they feel that another company is doing a better job of personalizing their emails. And it turns out that…

Orange background with a person outline and gear in white.
EMAIL MARKETING

The 29 Latest Marketing Personalization Statistics

Personalization has become an essential part of modern-day marketing and advertising. The data and technology are now available to allow companies to create highly personalized and relevant experiences for their customers.  However, the collection and use of data also raise concerns about privacy and trust. This article will present a comprehensive overview of the latest marketing personalization statistics. These charts…

AI Marketing
SEO WEBSITE TRACKING

The Right Way to Use AI for Marketing

In today’s fast-paced digital world, companies are always looking for ways to improve their marketing strategy and stay ahead of the competition. One area of technology that continues to gain popularity is artificial intelligence (AI). AI marketing can help businesses streamline their processes, generate new ideas, and create high-quality content that engages and converts their target audience. In this blog…

outbound marketing
Lead Generation

Collect More Leads with Outbound Marketing

In recent years, the marketing industry has seen a shift towards inbound marketing, leading some to declare that outbound marketing is dead. However, reports of outbound’s death are premature. Outbound marketing, when executed correctly, can still be a valuable way to reach potential customers. Inbound vs. Outbound Marketing For more information on the state of outbound, we talked to Philippe…

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