Website visitor identification software is an innovative tool. It identifies your anonymous website visitors – even if they don’t convert. That way you can tap into the majority of your website traffic that would otherwise remain out of reach. In this article, we’ll cover the benefits of website visitor identification.
Table of contents
1. Build Your First-Party Database
As third-party cookies disappear, first-party data is more important than ever. Google will (finally) move forward with its plan to deprecate third-party cookies in 2024. So now is the time to focus on your first-party database.
Visitor identification jumpstarts that process by automatically turning your traffic into contact records.
2. Plug Leaks in Your Sales Funnel
The primary benefit of website visitor identification software is that it enables you to keep bounced traffic in your funnel. Is your bounce rate 0% and your conversion rate 100%? If not, you’re losing some of your traffic to competitors.
But visitor identification tools match up to 40% of your bounced traffic. That means those visitors are now in your CRM. Without visitor identification, you’d be totally reliant on retargeting through digital advertising.
With a visitor identification tool, you can also retarget those visitors through email and direct mail.
3. Maximize the ROI from Digital Advertising and SEO
Plugging those leaks will increase your return on ad spend and your ROI from SEO.
With ads, you’re paying for those clicks. And, while you’re not directly paying for organic clicks, SEO isn’t free. You’re investing time or money (or both) to develop content that ranks. So it’s essential to get as much value as you can from every visitor.
You can do that with website visitor identification by following up with non-converting visitors by email and direct mail.
4. Enrich Your Contact Records
Marketers have to walk a balance between:
- getting as much information as they can, while also
- making it as easy as possible for visitors to convert.
The more information you have, the better you can target and personalize your marketing campaigns. But every field you add to a form reduces the likelihood that a visitor will complete it.
Website visitor identification allows you to require fewer fields in your forms. Instead, your visitor identification tool will gather additional information in the background.
As an example, here are some of the data types you can collect through LeadPost:
LeadPost for Business (B2B) Data
Website Data
- Lead Delivery Date
- Last Visit
- Page Views
- First Visit
- Seconds on Site
- Landing Page
- Exit Page
- Pages Visited
Contact Information and Demographic Data
- First Name
- Last Name
- Job Title
- LinkedIn Profile
- Personal Email
- Work Email
- Job Role
- Gender
- Birth Date
- Job Start Date
- LinkedIn ID
- Facebook ID
- Twitter Username
- GitHub
- GitHub Username
- Mobile Phone
- Skills
- Phone Numbers
- Emails
- Home Address
- Home City
- Home State
- Home ZIP
Company Data
- Company
- Company Location
- Company Address
- Company City
- Company State
- Company Zip
- Industry
- Company Size
- Company Url
- Company LinkedIn
- Company Facebook
- Company Twitter
LeadPost for eCommerce (B2C) Data
Website Data
- Lead Delivery Date
- Visit Details
- First Page View Date
- Last Page View Date
- Implied Seconds on Site
- Total Page Views
- First Page View URL
- First Page View Pixel URL
- Last Page View URL
- Page View URL
Contact Information
- First Name
- Last Name
- Personal Email
- Email Hash
- Address
- Address 2
- City
- State
- ZIP
Optional Premium Appends
- Phone Number
- Gender
- Age Range
- Marital Status
- Presence of Children
- Net Worth Range
- Household Income Range
- Length of Residence Range
- Homeowner Status
- Education Level
- Automotive Data
5. Automated Personalization
Personalization is a critical component of successful marketing campaigns. (See the latest marketing personalization stats.) As you might expect, consumers prefer ads that are relevant to their needs and interests.
Highly personalized campaigns require data. But collecting that data can be a challenge. Visitor identification tools remove that obstacle by gathering data from your existing traffic. (See How to Personalize Your Marketing Campaigns with Visitor Identification for more information.)
LeadPost goes a step further. It integrates a cutting-edge retargeting system you can use to automate personalized campaigns. You can create segmented audiences with filters. Then, each audience can receive different drip marketing sequences. You can deliver those via email, paid social, display, and direct mail.
Get More Value from Your Traffic with Visitor Identification
Website visitor identification software makes identifying and converting leads more efficient and effective. With these tools, businesses can:
- enhance their lead generation efforts,
- personalize their marketing, and
- increase their conversion rates.
The digital marketplace is highly competitive, but tools like LeadPost can give your business an edge. The easiest way to see if it’s right for you is to try it for free.