Website Visitor
Demographic Insights
Knowledge is
Power.
Want to know what your online converters look like and how to reach more of them?
LeadPost’s Insights is the solution for you.
- Age Range
- Gender
- Marital Status
- Presence of Children
- Net Worth Range
- Household Income Range
- Length of Residence Range
- Homeowner Status
- Education Level
- Occupation
- Primary Language
- Household Segment
- Family Segment
- Generation Group
- Generation Segment
- Automobiles Owned
*Standalone Insights website visitor capture coming soon
**Not all fields will be appended for every visitor captured
Insights also provides reporting and analytics to better understand the demographics of your converters and which marketing channels are driving them.
How Demographic Insights
Drive Results
Market Smarter
Segment your marketing sequences and messaging based on the demographics of your web site visitors. Targeted messaging drives more conversions, online and off.
Know Your Ideal Customer Profile
If you know what your online converters look like, you have the keys to knowing how to find more. Leveraging the demographic Insights of online converters allows you to spin up marketing campaigns to target more people that meet your ICP, and drive more conversions.
Hone Your Marketing Mix
Demographic Insights allow you to analyze the demographic makeup of the website visitors your marketing campaigns are attracting. Since Insights also reveals the demographics of your ideal online converters, you can use this information to eliminate marketing channels and campaigns that attract the wrong audience—freeing up resources to focus on those that work. In the end, you’ll drive more conversions at a lower cost per conversion.
Next Level Targeting
Ready to better understand your ICP and take your online targeting to the next level?
Requires at Least 1,000 Unique Monthly Visitors