Leadpost vs Visual Visitor:
Making the Best Choice for Lead Generation
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Visual Visitor is a website visitor tracking and marketing automation software that helps businesses identify and track website visitors and engage them with targeted marketing campaigns. LeadPost is similar, but we combine top-quality data with a robust retargeting platform to enable businesses to increase their conversion rates.
We also have ICP filters based on job titles and industries, and you only pay for leads that meet your criteria.
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Say "No" to Mystery Leads
Why LeadPost is the Best Visual Visitor Competitor
Visual Visitor has a lot of competition (e.g., Leadfeeder, Lead Forensics, Albacross, Visitor Queue, KickFire, and Clearbit).
But, all of those alternatives to Visual Visitor only offer mystery leads.
What are “mystery leads”? Mystery leads are leads that just tell you the visitor’s company and make you guess who the actual visitor was.
Instead of mystery leads, LeadPost will give you real, actionable leads with a name and email address. That way, you can quickly use the data to bring in new business.
Visual Visitor WeblD + EmpIoyee vs.
LeadPost for Business
LeadPost | Visual Visitor | |
$249/mo | $199/month | |
Integrations | 13 | 2 |
Identify Remote Workers? | ![]() | ![]() |
Company Name | ![]() | ![]() |
Visitor Name | ![]() | ![]() |
Email Address | ![]() | ![]() |
Mailing Address | ![]() | ![]() |
Email Retargeting | ![]() | ![]() |
Direct Mail Retargeting | ![]() | ![]() |
Digital Ad Retargeting | ![]() | ![]() |
Dynamic Injection | ![]() | ![]() |
Real-Time Filtering | ![]() | ![]() |
Only Pay for the Leads You Need
Visual Visitor provides ICP filters to help you sort through your leads, but you’ll still have to pay for leads outside your ICP.
With LeadPost you can use industry and job title filters, so you only pay for the leads you need. You can also add a suppression list to make sure you never pay for emails you already from prospects, customers, or your employees.

Get More Data on More Visitors
LeadPost uses probabilistic and deterministic methods to tell you the names, email addresses, mailing addresses, and company names of your website visitors. That means we’re able to identify your website visitors even if they use browsers like Firefox and Safari which don’t allow cookies.
Visual Visitor relies on cookie-based and IP-based tracking. So, they can’t track visitors using browsers that don’t allow cookies. And with IP-based tracking, they can only identify the visitor’s company name.
Save Money with Filters
As mentioned above, Visual Visitor has limited filters and you generally can’t filter out leads before you pay for them. LeadPost has robust filtering so you can filter your leads based on factors such as:
what pages they viewed
time on site
location
Then, you can choose not to collect leads that don’t meet certain criteria, so they don’t count against your leads for the month.


Send the Data Wherever You Need It
Visual Visitor only integrates with Zapier and WordPress. Of course, Zapier is great (that’s why LeadPost has a Zapier integration), but nothing beats a direction connection to your CRM. LeadPost integrates with tools such as Salesforce, HubSpot, Mailchimp, HighLevel, Klaviyo, and more. You can also use webhooks to push data from LeadPost to other platforms.
Automate the Follow Up Process
Another reason LeadPost beats Visual Visitor and its competitors is that its platform enables your team to create email campaigns, social and display ads, and postcards that can be automatically delivered to your website visitors. You can apply some of Visual Visitor’s data to your account-based marketing efforts, but it’s not as seamless as it is with LeadPost.
Most visitors won’t convert the first time they come to your site, but with LeadPost, you can increase your conversion rate over time. If you use Visual Visitor, you’ll have to use Zapier to get your data to another marketing tool (assuming that tool is available on Zapier) and set up your campaigns there.

FAQ About
B2C Lead Generation Software
What Is B2C Lead Generation Software?
B2C lead generation software helps businesses connect with potential customers. It works by identifying and collecting valuable consumer data, which businesses can use to reach their target audience. This process, often referred to as business-to-consumer (B2C) lead generation, is essential for any business that wants to expand its customer base. LeadPost’s B2C lead generation tool, for instance, focuses on finding and converting online visitors into B2C leads. With this technology, businesses can engage with consumers who show interest in their products or services.
How Does B2C Lead Generation Software Work?
B2C lead generation software like LeadPost captures information about potential customers when they visit your website. Once a visitor is identified, the B2C lead generation software tracks their behavior and gathers insights such as browsing habits or contact details. This B2C lead generation data is then used to create personalized outreach campaigns to turn those B2C leads into paying customers. Essentially, LeadPost’s B2C lead generation tools help businesses convert anonymous website traffic into real customer connections, streamlining the way companies find and nurture B2C leads.
What Are The Benefits Of Using B2C Lead Generation Software?
B2C lead generation software offers several key advantages for businesses. First, it simplifies the process of finding and reaching potential customers by capturing data from website visitors. With lead generation B2C tools like LeadPost, companies can easily collect and manage this data, making it easier to follow up with potential leads. Also, B2C lead nurturing becomes more personalized, allowing businesses to build relationships with customers based on their preferences and behaviors.
Is B2C Lead Generation Software Suitable For All Businesses?
B2C lead generation software is ideal for any business that sells products or services directly to consumers. Whether running a small local shop or a large online retailer, B2C lead generation tools like LeadPost can help you identify potential customers and turn them into actual buyers. That said, not every business might benefit equally from this technology. For businesses that don’t rely heavily on web traffic or direct-to-consumer sales, B2C lead generation software might not be as impactful. However, for most consumer-focused companies, it’s a valuable tool for improving B2C lead nurturing efforts.
Is B2C Lead Generation Software Easy TO Use?
Many business owners worry that new technology will be complicated or difficult to adopt. However, B2C lead generation software, such as LeadPost, is designed to be straightforward and user-friendly. With an intuitive dashboard and step-by-step guidance, even those without technical expertise can set it up and begin capturing leads quickly. LeadPost offers a smooth experience, so businesses can focus more on engaging with potential customers and less on the technical details of using the software.
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