Leadpost vs Visual Visitor: Making the Best Choice for Lead Generation

Find out who visited your website with LeadPost.

Visual Visitor is a website visitor tracking and marketing automation software that helps businesses identify and track website visitors and engage them with targeted marketing campaigns. LeadPost is similar, but we combine top-quality data with a robust retargeting platform to enable businesses to increase their conversion rates.

 

We also have ICP filters based on job titles and industries, and you only pay for leads that meet your criteria.

What's the Difference?

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Say "No" to Mystery Leads

Why LeadPost is the Best Visual Visitor Competitor

Visual Visitor has a lot of competition (e.g., Leadfeeder, Lead Forensics, Albacross, Visitor Queue, KickFire, and Clearbit).

But, all of those alternatives to Visual Visitor only offer mystery leads. 

 

What are “mystery leads”? Mystery leads are leads that just tell you the visitor’s company and make you guess who the actual visitor was. 

 

Instead of mystery leads, LeadPost will give you real, actionable leads with a name and email address. That way, you can quickly use the data to bring in new business.

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Visual Visitor WebID +Employee vs. LeadPost for Business

  • LeadPost
  • Visual Visitor
LeadPostVisual Visitor
$249
/mo
$199
/month
Integrations
How many options do you have for connecting to other software?
132
Identify Remote Workers?
Will you identify employees working from home, a coworking space, etc.?
Company Name
Will you see where the visitor works?
Visitor Name
Will you see the name of the person who visited?
Email Address
Will you receive the email address of the visitor?
Mailing Address
Will you receive the mailing address of the visitor?
Email Retargeting
Can you create and automate email retargeting campaigns within the platform?
Direct Mail Retargeting
Can you create and automate direct mail retargeting campaigns within the platform?
Digital Ad Retargeting
Can you create and automate display and social retargeting campaigns within the platform?
Dynamic Injection
Can you include dynamic content in your email and direct mail campaigns that changes based on visitor data?
Real-Time Filtering
Can you filter out leads you don't want to pay for?
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Only Pay for the Leads You Need

Visual Visitor provides ICP filters to help you sort through your leads, but you’ll still have to pay for leads outside your ICP.

 

With LeadPost you can use industry and job title filters, so you only pay for the leads you need. You can also add a suppression list to make sure you never pay for emails you already from prospects, customers, or your employees.

Magnifying Glass

Get More Data on More Visitors

LeadPost uses probabilistic and deterministic methods to tell you the names, email addresses, mailing addresses, and company names of your website visitors. That means we’re able to identify your website visitors even if they use browsers like Firefox and Safari which don’t allow cookies.

 

 

Visual Visitor relies on cookie-based and IP-based tracking. So, they can’t track visitors using browsers that don’t allow cookies. And with IP-based tracking, they can only identify the visitor’s company name.

Buyer Intent

Save Money with Filters

As mentioned above, Visual Visitor has limited filters and you generally can’t filter out leads before you pay for them. 

LeadPost has robust filtering so you can filter your leads based on factors such as:

  • what pages they viewed
  • time on site
  • location

Then, you can choose not to collect leads that don’t meet certain criteria, so they don’t count against your leads for the month.

A flowchart illustrating a lead's journey from a website to a CRM serves as a visual leadfeeder alternative. A winding arrow connects boxes labeled From Your Website and To Your CRM, while John Doe's user profile exemplifies the process.

Send the Data Wherever You Need It

Visual Visitor only integrates with Zapier and WordPress. Of course, Zapier is great (that’s why LeadPost has a Zapier integration), but nothing beats a direction connection to your CRM. LeadPost integrates with tools such as Salesforce, HubSpot, Mailchimp, HighLevel, Klaviyo, and more. You can also use webhooks to push data from LeadPost to other platforms.

marketing automation

Automate the Follow Up Process

Another reason LeadPost beats Visual Visitor and its competitors is that its platform enables your team to create email campaigns, social and display ads, and postcards that can be automatically delivered to your website visitors. You can apply some of Visual Visitor’s data to your account-based marketing efforts, but it’s not as seamless as it is with LeadPost.

Most visitors won’t convert the first time they come to your site, but with LeadPost, you can increase your conversion rate over time. If you use Visual Visitor, you’ll have to use Zapier to get your data to another marketing tool (assuming that tool is available on Zapier) and set up your campaigns there.

FAQs About Leadpost vs Visual Visitor

Which Tool Is Better for Lead Tracking, Leadpost or Visual Visitor?

Both platforms offer unique features for lead tracking, but LeadPost provides a more comprehensive approach. LeadPost identifies up to 40% of anonymous website visitors and delivers person-level data like names, email addresses, and mailing addresses. This approach allows you to engage directly with individuals rather than just companies. Visual Visitor, on the other hand, primarily focuses on company-level information. If you want detailed insights to enhance your marketing efforts, the LeadPost vs. Visual Visitor comparison leans toward LeadPost for its in-depth lead-tracking capabilities.

Which Platform Offers Better Real-Time Analytics, Leadpost or Visual Visitor?

Real-time analytics are crucial for timely decision-making. LeadPost offers immediate access to visitor data, which allows you to see who’s on your site, what interests them, and how they interact with your content—all in real-time. This instant insight helps you tailor your outreach strategies effectively. While Visual Visitor provides analytics features, they may not offer the same level of immediacy or depth. If real-time data is a priority, LeadPost alternatives like Visual Visitor might not meet your needs as comprehensively as LeadPost does.

Which Tool Provides Better Customer Support, Leadpost or Visual Visitor?

Customer support can make or break your experience with a lead generation tool. LeadPost prides itself on exceptional support by featuring an extensive library of video tutorials and written guides to help you navigate the platform easily. Our responsive support team is available through live chat and email to ensure you get timely assistance. Visual Visitor also offers customer support but may need to match the depth and responsiveness that LeadPost provides. Among Visual Visitor competitors, LeadPost stands out for its commitment to helping users succeed.

How Easy Is It to Set Up Leadpost vs Visual Visitor?

Ease of setup is essential when integrating new tools into your marketing stack. LeadPost simplifies the process by requiring just one line of code to be added to your website. This straightforward approach means immediately identifying and engaging with anonymous visitors. Visual Visitor also aims for a simple setup but might involve additional steps or configurations. In the LeadPost vs. Visual Visitor setup comparison, LeadPost offers a more hassle-free experience, which allows you to focus on generating leads without getting bogged down in technical details.

Which Tool Is More User-Friendly, Leadpost or Visual Visitor?

A user-friendly interface enhances productivity and makes leveraging all the platform’s features easier. We have designed LeadPost with usability in mind, which features an intuitive dashboard that effortlessly navigates between lead generation, retargeting campaigns, and analytics. It also integrates smoothly with existing CRM and marketing tools. Visual Visitor provides a range of functionalities but may present a steeper learning curve. If you’re considering alternatives to Visual Visitor, LeadPost offers a more accessible and straightforward user experience.

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Get up to 200 B2C leads or 100 B2B leads for free when you sign up for a free trial of LeadPost today!

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