Newsletters have made a comeback. They are continuing to grow in popularity with newsletters like The Hustle, Morning Brew, and theSkimm reaching millions of subscribers. If you’re ready to get in on the action, here are three newsletter ideas to help with real estate lead generation.
You really only need two things to create a successful newsletter:
- A way to collect email addresses (there are a lot of real estate lead generation software options that can do this for you)
- A way to send emails to those addresses
You might also want to take a look at our GDPR email compliance checklist and CAN-SPAM compliance checklist to make sure you’re following the rules. But other than that, it’s a straightforward process.
All you need is a good idea for a newsletter that people in your target market will actually want to read. If your newsletter is all about new listings, your subscribers will unsubscribe when they’re not looking for a home anymore.
These three real estate newsletter ideas will keep them subscribed so that they remember you when they need a real estate agent again.
You can create a valuable newsletter that people will want to subscribe to even when they’re not looking to buy or sell a home by sharing educational content that’s helpful to homeowners. For example:
- Personal finance tips
- Home improvement guides
- Relevant news for homeowners
- How-to info on hiring contractors
- Resources on home maintenance
These emails won’t directly promote your services, but they will keep your name top-of-mind with homeowners and ensure that you have a direct line of communication with them. That way, when one of your subscribers is ready to buy or sell a home, you’ll be in position to win them as a client.
A local highlights newsletter focuses on new and popular restaurants, community events, great stores, and other items of interest to many people who live in your territory or are considering moving there.
In addition to giving people a reason to stay subscribed, this newsletter format is excellent for networking. You can build good will with other people in the area by promoting what they’re doing.
Educational content and local highlights newsletters can be improved with interviews. For example, you could interview a local handyman for an issue on the basics of home maintenance. Or you could interview the event organizer for an upcoming festival.
These interviews give you an excuse for networking. People will be more likely to talk to you when you’re offering them free exposure.
If you build it they might come, but it will take a while. If you’re in a hurry to begin generating leads with these real estate newsletter ideas, don’t just rely on your current email list. Use website visitor identification to convert up to 40 percent of your website visitors into real estate leads.