There are a lot of great options out there to supercharge your inbound marketing stack. But not all of them will be relevant to what you do. In this article, we’re going to share the best inbound marketing tool for eCommerce.
Inbound Marketing Tools
There are plenty of inbound marketing platforms to choose from, like Hubspot, Marketo, and Salesforce. For example, HubSpot’s eCommerce features[1] are great. MailChimp also provides good eCommerce tools.[2] Then there are many Hubspot[3] and Mailchimp eCommerce integrations[4] to help you get even better results.
Now, before we get to the best tool, here are some runners up.
Lead Magnets
For lead magnet creation, it doesn’t get any better than Beacon. While Canva is great for creating ebooks and infographics, you’ll have to set up forms and email follow-up through other tools.
But Beacon handles all of that for you. It makes it easy to build good looking ebooks and reports, and creates lead capture forms that you can embed on your website to generate leads and deliver your lead magnets.
Lead Generation
You can generate a good number of leads with ebooks, but they’re not the most exciting lead magnets. For a more original approach, use Outgrow to create calculators, quizzes, assessments, and other forms of unique content.
Content Curation
Inbound marketing is all about creating value, and sometimes that means sharing valuable content that you didn’t create. What if you could get a little more out of those links you’re sharing? With Sniply, you can add your own call-to-action to the links you share so that you’re not just sending traffic away from you never to return.
Heat Mapping
You need to know what website visitors think of your content, and heat mapping can help. It enables you to see how visitors are interacting with your content. What are they spending time on? What’s turning them off?
Clarity is a free heat mapping and session recording tool from Microsoft that offers powerful insights into how your audience is consuming your content.
The Best Inbound Marketing Tool for eCommerce
So those tools are all great, but they’re not the best. At least not in our biased opinion. As far as we’re concerned, the best inbound marketing tool for eCommerce is website visitor identification.
Website Visitor Identification
Most visitors to your website leave within thirty seconds. Don’t feel bad, it happens to everyone. Literally.
It’s a cold, hard fact of life. Most traffic bounces. But website visitor identification software collects the name, email address, and mail address of up to 40 percent of your visitors and sends them right to your CRM.
Here’s how that helps eCommerce companies:
- eCommerce Personalization. Almost half of all shoppers say they’ll consider shopping somewhere else if you’re not getting personalization right. Website visitor identification tools provide the data you need to deliver relevant content and offers.
- Email Retargeting. Retargeting ads are good, but retargeting emails are even better. Instead of hoping shoppers are paying attention to your ads, you can send messages right to their inbox.
- Catalog Marketing. It may be old school, but catalogs still work. Instead of buying a mailing list or only sending catalogs to past customers, you can use website visitor identification software to end catalogs to shoppers who visit your website without converting.
- Abandoned Cart Recovery. In the past, recovering abandoned carts was tricky because, since the shopper left your site without checking out, you probably didn’t have their email address. Now you do!
Try Our Favorite Inbound Marketing Tool for eCommerce—for Free!
If you need a new inbound marketing tool for your eCommerce marketing efforts, try website visitor identification. Yea, we’re biased, but when you sign up for LeadPost today, we’ll give you 100 free leads so you can see for yourself how powerful it is.
[1] A Quick Little Guide on How to Use HubSpot for eCommerce
[2] How to Master the Magic of Mailchimp for eCommerce
[3] Announcing the Best Hubspot eCommerce Integrations for 2022