Your business requires a steady flow of leads to grow. There are many ways to do that. You can buy leads, invest in digital advertising, and network with people in your target market. But before you do that, make sure you’ve exhausted all the ways you can get free leads.
There are a lot of resources, special offers, and tactics you can use to generate affordable leads. This article will point you in the right direction by covering how to get free leads so your business continues to grow.
Before we dive into B2C lead generation, let’s talk about the B2B side of things. There are countless ways to generate B2B leads, but most of them come with a steep price tag or a heavy investment of time and effort.
So, let’s look at some of the easiest ways to get free B2B leads.
If you have identified the companies that you’d like to target, you can use Hunter to get the email addresses of people who work there. Each month, you can run up to 25 searches and receive up to 10 emails per search.
D&B is one of the more expensive databases out there, but that’s because they have a huge database of quality leads. The D&B database contains more than 130 million contacts worldwide. While it might not fit your budget now, they do offer 200 free leads.
A lead magnet is a piece of gated content that your website visitors can access in exchange for their contact information. At the top of the funnel, some of the most effective B2B lead magnet formats are:
- White papers
- Case Studies
Generally, shorter content is better. According to 58.6 percent of the respondents in a 2020 survey, short-form content has a better conversion rate than long-form content.
For prospects at the bottom of the funnel, demos, free trials, and free consultations are good approaches. According to McKinsey, 76 percent of buyers find it particularly helpful to speak to a sales representative when they buy a product for the first time.
LinkedIn is an excellent source for B2B leads if you use it well. You’ll need to maintain a personal and a company profile to share content, engage with potential customers, and build your presence.
Remember to offer value when you’re posting to LinkedIn. Focus on making connections instead of selling your product or service.
Inbound marketing is a great way to generate affordable leads, and high-quality content is crucial for an inbound marketing strategy. The content you create will improve your search engine rankings to generate leads through organic search, and you can share the content on social media and with prospects to build your credibility.
But to succeed with content marketing, you need to create better content than your competitors. That means highly actionable, long-form articles that are easy to read and packed with value.
If you’re already getting traffic to your website, but your conversion rates aren’t where you’d like them to be, you can use website visitor identification software like LeadPost to capture the data of your visitors and send it to your CRM. LeadPost uses B2C data, so you’re likely to see a lower match rate, but you can leverage this data to enrich your current records.
Currently, we’re offering you 100 free leads to test the platform.
Some strategies to get free leads are the same whether you’re focusing on B2C or B2B. For example, free trials, lead magnets, and blog content work in any industry. But here are some other approaches you can use to generate free B2C leads.
Big names have plenty of followers, but newer influencers or those with a localized audience often have better engagement with their audience. That can translate into more leads and can lead to better customer engagement later on. Influencers with a smaller audience will sometimes work with companies in exchange for a product. It’s not entirely free, but it’s a minimal investment.
Guides are an effective way to convert your website traffic into leads. You can create gated content (i.e., lead magnets) or simply make your content accessible to everyone and use website visitor identification to turn that traffic into leads.
Remember to include a clear call to action at the end of each guide to gently direct your visitors to the next step of your sales funnel.
Guest posting can help you get more eyes on your product and offers and drive more traffic to your website, especially if you back it up with a good backlink strategy. To get the best results, focus on niche websites that speak to your ideal customers.
If you already have a solid amount of traffic coming to your website but few visitors who convert, you can use website visitor identification. This software allows you to capture your visitors’ contact data and other information, like age, income range, and geographical location. As mentioned before, with LeadPost, you can get 100 free leads.
As you can see, there are plenty of different free lead generation strategies available that can help you get started with minimal investment and get more out of your marketing efforts. Before you consider buying leads or investing a lot of money into an ad campaign, you should first exhaust the free lead generation strategies that you have available to you and see what works best.
And now that you know how to get free leads, it’s time to make sure you’re getting the most out of them. We’ve put together guides on the following topics to put you on the right track: