Understanding your website visitors is essential. It helps you tailor your marketing, improve user experience, and drive more conversions. One powerful way to do this is by getting demographic data from your visitors. In this post, we’ll explore how to gather this valuable data, including how LeadPost’s premium appends can provide detailed insights. Why Demographic…
As we step into the new year, LeadPost is thrilled to share some exciting news. Our innovative approach and dedication to excellence have been recognized by Gartner Digital Markets. In their recent flagship reports, Capterra, Software Advice, and GetApp each recognized LeadPost as a leader in website visitor identification. This recognition is not just a…
It looks like Google is (finally) ready to get rid of third-party cookies on Chrome. Supposedly, the move will happen sometime after mid-2024. But the news sparked conversations and concerns among marketers and businesses. Of course, the same thing happened every other time Google pushed back the date. Still, for the sake of this article,…
Website visitor identification provides businesses with invaluable data on their website traffic. Marketers can use this data to understand their audiences and personalize their campaigns. This is critical because customers value personalization more than ever. But it’s essential to understand the legal and ethical considerations involved. This article will explore how these issues affect B2B…
Website visitor identification software enables businesses to turn anonymous website visitors into leads. It’s a powerful tool, and many users aren’t taking full advantage of it. One of its biggest benefits is that it facilitates better marketing personalization. Here’s how to make the most of it. Channels to Use The customer journey twists and turns…
Website visitor identification software is an innovative tool. It identifies your anonymous website visitors – even if they don’t convert. That way you can tap into the majority of your website traffic that would otherwise remain out of reach. In this article, we’ll cover the benefits of website visitor identification. 1. Build Your First-Party Database…