A miniature shopping cart with cardboard boxes sits on a computer keyboard, symbolizing online shopping or e-commerce. The image highlights the digital aspect of purchasing goods through the internet, offering insight into how businesses can address cart abandonment rates.
Marketing Strategies & Growth

How to Reduce Your Cart Abandonment Rate

The eCommerce industry gets a lot of attention in academic journals. Researchers are studying it from every angle. One area that has received less focus than you might expect is how to reduce your shopping cart abandonment rate. But there’s some good information out there if you know how to find it. And we found it for you so you…