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Effective marketing strategies are critical to driving sustained growth and ensuring long-term success. Here we’ll explore innovative approaches to growing your brand, reaching new audiences, and scaling your business. From content marketing to paid advertising, learn how to develop comprehensive strategies that align with your goals and maximize your marketing ROI.

Marketing Strategies & Growth

Text on image reads: What is Revenue Optimization? It's the long-term strategic management of pricing, inventory, and distribution channels to maximize revenue growth, forming a crucial part of the revenue optimization cycle. Person typing on a laptop in the background.
Marketing Strategies & Growth

Revenue Optimization Tips for eCommerce

If your eCommerce business has stalled—or you want to make sure it doesn’t—consider revenue optimization. Implementing a revenue optimization strategy will ensure that you’re always looking for new opportunities to improve, which means you’re much less likely to hit a plateau. What is Revenue Optimization? Revenue optimization is the ongoing process of adjusting your marketing mix to maximize your return…

Illustration of a person holding a pencil, checking off items on a large clipboard. To the right, there's a webpage icon with a shopping cart. Text reads "Ecommerce Website Checklist" on a blue background, emphasizing the vital steps in your checklist for ecommerce website testing.
Marketing Strategies & Growth

A Proven eCommerce Website Checklist

If you’re thinking about launching a new eCommerce site or overhauling an existing site, you want to ensure that it converts visitors into buyers. But how do you make sure that happens?  One way is to look to the experts. And that doesn’t necessarily mean hiring an expensive developer or consultant. This eCommerce website checklist will help you figure out…

A real estate newsletter rests on a white wooden table, elegantly displaying property images and announcing a 30% discount. Glasses, a steaming cup of coffee, and two small green plants are tastefully arranged around the flyer, adding charm to the setting.
Marketing Strategies & Growth

3 Real Estate Newsletter Ideas to Generate Leads

Newsletters have made a comeback. They are continuing to grow in popularity with newsletters like The Hustle, Morning Brew, and theSkimm reaching millions of subscribers. If you’re ready to get in on the action, here are three newsletter ideas to help with real estate lead generation. How to Create a Real Estate Newsletter You really only need two things to…

Illustration of two hands interacting with a smartphone displaying a shopping app, enhanced by ecommerce symbols. The screen shows icons for categories like clothing, camera, and shopping cart. Surrounding the phone are signs of commerce and marketing automation, such as money and shopping bags.
Marketing Strategies & Growth, RETARGETING & REMARKETING

Top 5 eCommerce Marketing Best Practices

Marketing plays a vital role in the success of an eCommerce business. If you’re looking to increase revenue, reassessing your marketing approach is a good place to start. With conversion rates for the industry hovering just under 3%, there’s plenty of room for improvement. And the eCommerce marketing best practices we’ll cover here will help. In fact, these guidelines will…

A shopping cart sits on a smartphone with a computer mouse connected, symbolizing online shopping and hinting at the challenge of shopping cart abandonment. Colorful shopping bags in the background enhance the digital retail experience.
Marketing Strategies & Growth, RETARGETING & REMARKETING

Online Shopping Cart Abandonment and Recovery

During the first quarter of 2021, the average online shopping cart abandonment rate was 88 percent. While this is undoubtedly a problem for eCommerce marketers, don’t give up on those shoppers. An effective abandoned cart recovery strategy can turn browsers into loyal customers. Once you understand the reasons behind cart abandonment and the research-based methods for recovery, you may find…

A miniature shopping cart with cardboard boxes sits on a computer keyboard, symbolizing online shopping or e-commerce. The image highlights the digital aspect of purchasing goods through the internet, offering insight into how businesses can address cart abandonment rates.
Marketing Strategies & Growth

How to Reduce Your Cart Abandonment Rate

The eCommerce industry gets a lot of attention in academic journals. Researchers are studying it from every angle. One area that has received less focus than you might expect is how to reduce your shopping cart abandonment rate. But there’s some good information out there if you know how to find it. And we found it for you so you…

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