Effective marketing strategies are critical to driving sustained growth and ensuring long-term success. Here we’ll explore innovative approaches to growing your brand, reaching new audiences, and scaling your business. From content marketing to paid advertising, learn how to develop comprehensive strategies that align with your goals and maximize your marketing ROI.
It’s easy to forget about all of the traditional marketing options available to eCommerce stores. Are you missing out on a proven marketing channel? Maybe! One tried-and-true method you’ve might have forgotten about is catalog marketing. And we’re not just talking about electronic catalogs either. While fewer catalogs are being sent today than at their peak in 2007, they’re still…
Your customer acquisition cost can make or break your eCommerce business. You can only push your customer lifetime value so high, so, at some point, it’s necessary to reduce expenses to increase profits. And there’s one easy way to lower your customer acquisition cost that we’ll share with you here. Four Not-So-Easy Ways to Lower Customer Acquisition Cost The simple…
If your eCommerce business has stalled—or you want to make sure it doesn’t—consider revenue optimization. Implementing a revenue optimization strategy will ensure that you’re always looking for new opportunities to improve, which means you’re much less likely to hit a plateau. What is Revenue Optimization? Revenue optimization is the ongoing process of adjusting your marketing mix to maximize your return…
If you’re thinking about launching a new eCommerce site or overhauling an existing site, you want to ensure that it converts visitors into buyers. But how do you make sure that happens? One way is to look to the experts. And that doesn’t necessarily mean hiring an expensive developer or consultant. This eCommerce website checklist will help you figure out…
Newsletters have made a comeback. They are continuing to grow in popularity with newsletters like The Hustle, Morning Brew, and theSkimm reaching millions of subscribers. If you’re ready to get in on the action, here are three newsletter ideas to help with real estate lead generation. How to Create a Real Estate Newsletter You really only need two things to…
Marketing plays a vital role in the success of an eCommerce business. If you’re looking to increase revenue, reassessing your marketing approach is a good place to start. With conversion rates for the industry hovering just under 3%, there’s plenty of room for improvement. And the eCommerce marketing best practices we’ll cover here will help. In fact, these guidelines will…
Real estate agent tools make the lead generation process more efficient and cost-effective. The right lead generation tools can help you source leads even when the market is slow, and for realtors and brokers this is essential. Not everyone can afford to hire a real estate lead generation company, but there are many ways to get real estate leads with…
During the first quarter of 2021, the average online shopping cart abandonment rate was 88 percent. While this is undoubtedly a problem for eCommerce marketers, don’t give up on those shoppers. An effective abandoned cart recovery strategy can turn browsers into loyal customers. Once you understand the reasons behind cart abandonment and the research-based methods for recovery, you may find…
The eCommerce industry gets a lot of attention in academic journals. Researchers are studying it from every angle. One area that has received less focus than you might expect is how to reduce your shopping cart abandonment rate. But there’s some good information out there if you know how to find it. And we found it for you so you…
