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Lead generation is the cornerstone of business growth, helping you turn website visitors into valuable leads. Here we’ll share proven strategies to capture and convert your target audience. We’ll also cover how to leverage data and insights to fuel your sales pipeline and how to identify anonymous website visitors. Read on to discover how to optimize your efforts and attract more potential customers with effective lead gen techniques.

Lead Generation

Illustration of a digital marketing concept featuring a funnel labeled Facebook collecting coins. A person stands nearby, surrounded by a megaphone, gears, and a smartphone. The text "How to Get Free Leads" is prominently displayed above.
Lead Generation

How to Get Free Leads

Your business requires a steady flow of leads to grow. There are many ways to do that. You can buy leads, invest in digital advertising, and network with people in your target market. But before you do that, make sure you’ve exhausted all the ways you can get free leads. There are a lot of resources, special offers, and tactics…

A hand holding a tablet with digital icons representing B2C email marketing, featuring a globe, light bulb, magnifying glass, envelope, and bar chart. The words "Email Marketing" are prominently displayed.
Lead Generation, RETARGETING & REMARKETING

B2C Email Marketing Best Practices

Email marketing is the most cost-effective way to reach your customers and potential customers. The Data & Marketing Association reported that the channel delivers B2C companies an ROI of 42:1, or $57.54 for every $1.37 spent. Of course, it’s not as simple as digging a dollar and change out of your pocket and sending an email. That’s why we put…

Illustration of two hands holding phones, embodying a B2C email marketing strategy. The left phone displays a gift icon with envelopes, while the right phone shows a shopping cart icon with envelopes. Background colors are purple and brown.
Lead Generation, RETARGETING & REMARKETING

How to Develop a B2C Email Marketing Strategy

Successful B2C email marketing requires planning. This article will cover the necessary components of an effective email marketing plan. We’ll discuss the following elements of a good B2C email marketing strategy: Why Do You Need a B2C Email Marketing Strategy? Launching an email campaign without a plan is like taking a trip without a map. It will take much longer…

A large magnet labeled Lead Gen attracts metallic human figures, symbolizing the concept of lead generation in marketing. Set against a reflective dark surface, it visualizes the strategic pull to generate more leads effectively.
Lead Generation, RETARGETING & REMARKETING

How to Generate More Leads with Digital Ads

How much is an email address in your CRM worth? According to a 2020 survey, marketers see an average ROI of $36 for every $1 spent on email marketing. But many marketers lack the data to execute effective email campaigns. If that’s you (and even if it’s not, what marketer doesn’t want more data?) and you want to generate more…

An illustration shows a hand holding a smartphone, seamlessly integrating real-estate-lead-generation-ideas by controlling smart home devices. Icons above include a thermostat, lighting, security camera, and washing machine—all unified within a central network against a blue background.
Lead Generation, RETARGETING & REMARKETING

The Best Real Estate Lead Generation Ideas

Need more real estate leads? Who doesn’t?! You can never have too many quality lead sources. That’s why we put together a list of the best real estate lead generation ideas. You can use these real estate agent tools separately or combine them in a multitouch campaign to build brand awareness and increase lead volume. The Top 3 Real Estate…

Zillow leads
Lead Generation, RETARGETING & REMARKETING

Are Zillow Leads for Realtors Really Worth It?

As a real estate agent, you’re always looking for new ways to generate real estate leads for your business. Many brokerages and agents turn to real estate lead generation companies, but you might want to try the DIY route first. And, while there are a lot of real estate lead generation tools available to help you generate your own leads, you can…

Flowchart on a red background illustrating user interaction with dynamic display advertising. The user sees an ad banner on various devices, visits a website featuring a shoe, and then leaves the page. Arrows connect each step in a circular path.
Lead Generation, RETARGETING & REMARKETING

When Dynamic Display Advertising Works Best

Dynamic display advertising campaigns are a staple of eCommerce marketing. It’s hard to find anyone who hasn’t been followed around by an ad reminding them about shoes or some other product they were looking at on Amazon. But dynamic display is a hammer, and not every shopper is a nail. While dynamic retargeting on platforms like Google Display Network and…

A person in a blue suit holds a paper with a large, hand-drawn question mark in front of their face, obscuring their identity, while pondering the nuances of an inbound marketing strategy against a gray background.
Lead Generation, RETARGETING & REMARKETING

How to Improve Your Inbound Marketing Strategy

Inbound marketing, also known as permission-based marketing, is a great way to build brand equity, generate leads, and increase revenue. By creating value for consumers at each stage of the buying process, inbound marketing enables you to create highly relevant marketing campaigns and collect valuable information that you can pass on to your sales team when you send them an…

Illustration of a funnel with various houses above it and houses labeled Sold below. The image symbolizes how to get real estate leads—the easy way—by filtering or narrowing down property choices to finalized sales.
Lead Generation, RETARGETING & REMARKETING

How to Get Real Estate Leads—the Easy Way!

Realtors and real estate agencies need to keep a healthy flow of fresh leads coming in at all times, of both potential buyers and sellers. That’s why it’s critical to understand how to get real estate leads. Because let’s face it: growing your business when the real estate market is booming is easy, but you also need to continue growing…

A modern workspace showcasing landing page optimization best practices features a desktop computer, tablet, and smartphone displaying a digital network theme. A red arrow points to a potted plant by the window. The setup is on a wooden desk with keyboard and mouse.
Lead Generation

5 Killer Landing Page Optimization Tools

There are many good landing page builder options available and just as many sleek landing page templates so marketers can create professional-looking landing pages. But building the landing page is only the beginning of a marketer’s work. The next step is to continuously improve the page so that it performs as well as possible. This article will cover five landing…

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