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Lead generation is the cornerstone of business growth, helping you turn website visitors into valuable leads. Here we’ll share proven strategies to capture and convert your target audience. We’ll also cover how to leverage data and insights to fuel your sales pipeline and how to identify anonymous website visitors. Read on to discover how to optimize your efforts and attract more potential customers with effective lead gen techniques.

Lead Generation

recession marketing
Lead Generation

3 Simple Tips for Marketing During a Recession

As the worst effects of the COVID-19 pandemic wane, marketing budgets are on the rise. But economic concerns are putting a damper on the return to pre-pandemic spending levels. Business leaders to proceed with caution as it appears likely that the US will experience a recession.  That doesn’t mean marketers should sit on their hands. Now is the time to…

Identify B2B Website Visitors
Lead Generation, RETARGETING & REMARKETING

Three Easy Ways to Identify B2B Website Visitors

Even if you’ve done everything you possibly can to optimize your B2B lead generation process, chances are you still wish there was more you could do. After all, no one has a 100% conversion rate, right? One way to generate more leads is to identify B2B website visitors who don’t convert. B2B Website Visitor Identification Website visitor identification is an…

B2B Lead Generation Process
Lead Generation

A Quick 7-Step Guide to the B2B Lead Generation Process

Whether you’re trying to grow a new company or increase sales at an existing business, beginning the lead generation process can be intimidating. This is especially true of B2B lead generation. Implementing the strategy and best practices to generate business leads tends to be more challenging than B2C lead generation. If you decide to DIY customer acquisition instead of relying…

ecommerce marketing tools
Lead Generation, RETARGETING & REMARKETING

3 B2C eCommerce Marketing Tools to Increase Sales

B2C eCommerce continues to grow. It’s now a $4 trillion industry with a projected compound annual growth rate of 8.1 percent from 2020 to 2024. If you want to make sure that your company goes along for the ride, these B2C eCommerce marketing tools can help. Affordable B2C eCommerce Marketing Tools As online retail grows in popularity, merchants are figuring…

A person in a business suit writes on a transparent board with the text GET MORE LEADS, surrounded by icons: a target, chat bubbles, a lightbulb, a graph, an envelope, and clouds. This strategic setup aims to generate more leads effectively.
Lead Generation, RETARGETING & REMARKETING

Generate More Leads with One Line of Code

There’s no such thing as enough leads. The more qualified leads you can generate, the better. In this article, we’ll talk about how to generate more leads with your existing website. All you have to do is add one line of code. Why Isn’t Your Website Generating More Leads? Everyone wants to generate more leads, and marketers often turn to…

A collage of colorful digital flyers showcasing B2C marketing promotions and sales, including Black Friday and holiday deals. The designs feature discount percentages, vibrant graphics, and text highlighting enticing offers and events.
Lead Generation, RETARGETING & REMARKETING

7 Affordable B2C Email Marketing Ideas

Are you looking for ways to take your B2C email marketing strategy to the next level? We’ve got you covered! This article covers seven email marketing ideas to help you improve your email engagement and email acquisition approach. Why Email Marketing is Critical for B2C Businesses As with any marketing strategy, there are pros and cons to email marketing. But…

An illustration depicts a computer screen showcasing a lead capture form, complete with fields for name, email, and phone number. A magnet attracts circular icons of people, symbolizing potential leads. The vibrant background features purple hues with gear graphics and a potted plant.
Lead Generation, RETARGETING & REMARKETING

Lead Capture Form Best Practices

Do you rely on your website to generate leads for your sales team? If so, lead capture form best practices are critical to ensure you’re converting all the traffic that you can. Most website visitors bounce, but we’ll share some simple guidelines to help you convert as many of them as possible into leads for your sales reps. We’ll even…

Illustration of a marketing funnel with labeled stages: Attention, Interest, Desire, Action. Icons represent each stage. Coins and bills are stacked at the funnel's output, symbolizing financial gain from converting leads. A graph, magnet, and target icon are in the background.
Lead Generation

The Secret to Better Email Marketing Funnels

If you want to grow your brand, drive performance, and convert leads, mastering email marketing should be the first place you look. It’s affordable, and it has one of the highest ROIs of any marketing channel when you do it right. An essential part of “getting it right” is formalizing your approach with email marketing funnels. We’ve put together this…

Illustration of a Salesforce Journey Builder flowchart on a computer screen, connecting to icons representing mobile, email, social, web, and ads. Blue background with clouds.
Lead Generation

How to Use Salesforce Journey Builder

Salesforce Journey Builder is a powerful tool, but it requires good data to deliver the maximum ROI. Most anonymous web traffic bounces, and that means you’re missing out on all that data—unless you do something about it. The best way to make sure you’re collecting as much data as possible is website visitor identification. This article will cover what Salesforce…

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