Lead generation is the cornerstone of business growth, helping you turn website visitors into valuable leads. Here we’ll share proven strategies to capture and convert your target audience. We’ll also cover how to leverage data and insights to fuel your sales pipeline and how to identify anonymous website visitors. Read on to discover how to optimize your efforts and attract more potential customers with effective lead gen techniques.
Whether you’re trying to grow a new company or increase sales at an existing business, beginning the lead generation process can be intimidating. This is especially true of B2B lead generation. Implementing the strategy and best practices to generate business leads tends to be more challenging than B2C lead generation. If you decide to DIY…
If you’re one of the 300,000 ClickFunnels users out there, chances are you’re happy with the software (it has 4.7 stars on G2, after all). But you may be wondering if there’s anything you can do to improve your results. After all, ClickFunnels is all about “funnel hacking” and increasing revenue as much as possible….
B2C eCommerce continues to grow. It’s now a $4 trillion industry with a projected compound annual growth rate of 8.1 percent from 2020 to 2024. If you want to make sure that your company goes along for the ride, these B2C eCommerce marketing tools can help. Affordable B2C eCommerce Marketing Tools As online retail grows…
There’s no such thing as enough leads. The more qualified leads you can generate, the better. In this article, we’ll talk about how to generate more leads with your existing website. All you have to do is add one line of code. Why Isn’t Your Website Generating More Leads? Everyone wants to generate more leads,…
Are you looking for ways to take your B2C email marketing strategy to the next level? We’ve got you covered! This article covers seven email marketing ideas to help you improve your email engagement and email acquisition approach. Why Email Marketing is Critical for B2C Businesses As with any marketing strategy, there are pros and…
Do you rely on your website to generate leads for your sales team? If so, lead capture form best practices are critical to ensure you’re converting all the traffic that you can. Most website visitors bounce, but we’ll share some simple guidelines to help you convert as many of them as possible into leads for…
If you want to grow your brand, drive performance, and convert leads, mastering email marketing should be the first place you look. It’s affordable, and it has one of the highest ROIs of any marketing channel when you do it right. An essential part of “getting it right” is formalizing your approach with email marketing…
Salesforce Journey Builder is a powerful tool, but it requires good data to deliver the maximum ROI. Most anonymous web traffic bounces, and that means you’re missing out on all that data—unless you do something about it. The best way to make sure you’re collecting as much data as possible is website visitor identification. This…
Your business requires a steady flow of leads to grow. There are many ways to do that. You can buy leads, invest in digital advertising, and network with people in your target market. But before you do that, make sure you’ve exhausted all the ways you can get free leads. There are a lot of…
Email marketing is the most cost-effective way to reach your customers and potential customers. The Data & Marketing Association reported that the channel delivers B2C companies an ROI of 42:1, or $57.54 for every $1.37 spent. Of course, it’s not as simple as digging a dollar and change out of your pocket and sending an…