How White Label SaaS is a Game Changer for Agencies

Most agencies don’t struggle because they can’t deliver results. They struggle because they can’t scale. That’s where white label SaaS comes in.

Competition is fierce, margins are tight, and client churn is a constant threat. Even agencies with a steady flow of new business find themselves stuck in a cycle of winning and losing clients. Scaling through more projects means more staff, more overhead, and more complexity.

Many agencies are turning to white label SaaS—a scalable, recurring revenue stream that reduces churn and differentiates their services. Instead of relying only on billable hours, agencies can resell branded software that keeps clients engaged and paying month after month.

This guide will break down:

• What white-label SaaS is and how it works
• Why agencies are using it to boost revenue and retention
• The best types of white-label SaaS for agencies
• How to implement it without disrupting your business

If you’re looking for a way to scale your agency without adding more overhead, white label software could be the answer.

Main Takeaways

• Agencies can resell white-labeled software as their own to generate recurring revenue and move beyond project-based income.
• White-label SaaS reduces client churn by embedding your agency deeper into clients’ daily operations, making it harder for them to leave.
• Top white-label SaaS solutions for agencies include visitor identification (e.g., LeadPost), email marketing, CRM, automation tools, and reputation management.
• LeadPost offers a white-label lead generation software that helps agencies generate more leads and provide unique value to their clients.

What Is White Label SaaS?

White-label SaaS (Software-as-a-Service) is a software solution developed by a third party that agencies can rebrand and resell as their own. It allows agencies to offer proprietary tools without the cost and complexity of building software from scratch.

How It Works

1. Partner with a SaaS provider. The agency selects a white-label software solution that fits their services.
2. Rebrand the platform. The software is customized with the agency’s name, logo, and domain.
3. Sell it as a proprietary tool. Clients see the software as a unique offering from the agency.
4. Let the SaaS provider handle maintenance. The provider manages updates, security, and backend operations, while the agency focuses on selling and supporting clients.

This model allows agencies to scale their business with recurring revenue and differentiate their services without development costs.

Why White-Label SaaS Is a Game-Changer for Agencies

Agencies that rely solely on services often struggle with inconsistent revenue and high client churn. White-label SaaS solves both problems by providing a scalable, subscription-based offering that strengthens client relationships.

• Creates Recurring Revenue Streams. Unlike project-based work, white-label SaaS lets agencies generate predictable monthly recurring revenue (MRR). Instead of chasing new contracts, agencies can build a stable, scalable income stream.
• Reduces Client Churn. Clients who rely on your software are less likely to leave. When your tool becomes part of their daily workflow, switching agencies becomes more complicated. White-label SaaS makes your agency indispensable.
• Helps Agencies Differentiate Their Services. Most agencies offer the same core services—PPC, SEO, social media management. White-label SaaS allows you to stand out by offering exclusive tools under your own brand. For example, instead of just managing PPC campaigns, an agency could provide a white-labeled visitor identification tool to capture lost leads, giving clients more value than their competitors.
• Lowers Development and Maintenance Costs. Building software from scratch requires massive investments in time, money, and technical expertise. White-label SaaS eliminates this burden, allowing agencies to offer premium software without hiring developers or managing updates.

Best Types of White Label SaaS Software for Agencies

Not all SaaS solutions are a good fit for agencies. The best white-label tools enhance your core services, provide measurable value to clients, and generate recurring revenue. Here are some of the most profitable options:

1. Website Visitor Identification

Most website visitors leave without converting. LeadPost’s white-label visitor identification software helps agencies turn anonymous traffic into leads.

• Resell as your own branded lead generation tool
• Help clients identify high-intent visitors and follow up before they leave
• Integrate with PPC, SEO, and email marketing services

2. Email and SMS Marketing Automation

Automated marketing keeps clients engaged and improves retention. White-label platforms like ActiveCampaign and Mailchimp allow agencies to offer email and SMS automation under their own brand.

• Resell automation tools to clients
• Provide ongoing email and SMS campaign management
• Generate recurring revenue with marketing automation subscriptions

3. CRM and Sales Automation

Agencies that help clients generate leads can increase retention by offering white-label CRM solutions to manage them. Instead of sending leads elsewhere, agencies keep them engaged in their own ecosystem.

• Resell a branded CRM to clients
• Bundle with PPC and SEO services to track ROI
• Automate lead follow-ups and sales processes

4. Reputation and Review Management

For agencies working with local businesses, online reputation is critical. White-label reputation management software allows agencies to help clients monitor and improve their reviews on Google, Yelp, and other platforms.

• Resell as a standalone reputation management service
• Automate review requests and responses
• Increase client retention by managing their online presence

5. SEO and PPC Management Platforms

Agencies offering paid search and organic SEO services can white-label keyword tracking, reporting, and campaign analytics tools. This helps them automate reporting while keeping clients engaged.

• Provide automated SEO and PPC reports under your brand
• Offer keyword tracking and competitor analysis as a premium service
• Reduce time spent on manual reporting

How to Implement White-Label SaaS in Your Agency

Adding white-label SaaS to your agency’s offerings doesn’t require a complete business overhaul. The key is choosing the right partner, integrating the software seamlessly, and marketing it effectively.

1. Choose the Right SaaS Partner

Not all white-label SaaS providers are created equal. Look for a partner that:

• Offers full rebranding options, including custom domains and logos
• Provides strong customer support and API integrations
• Has a pricing model that allows for healthy agency markups
• Maintains high reliability and security standards

A strong SaaS partner ensures you can focus on selling and supporting clients without worrying about software maintenance.

2. Package It with Your Existing Services

White-label SaaS works best when it complements your core services. Agencies should position it as a value-add rather than a separate offering.

• PPC agencies can bundle visitor identification to track conversions more effectively
• SEO agencies can offer automated reporting tools for deeper client insights
• Email marketing agencies can sell white-labeled automation platforms to increase engagement

By integrating SaaS into your service packages, you make it an essential part of your client’s workflow.

3. Create a Sales and Marketing Strategy

Clients won’t buy what they don’t understand. Educating them on the benefits of your SaaS tool is critical.

• Use case studies to show how it helps businesses grow
• Host webinars or demos to showcase its features
• Create landing pages that highlight the value of your white-labeled solution

Position it as a tool that makes their life easier, increases efficiency, or drives more revenue.

4. Price It for Maximum Profitability

Agencies can price white-label SaaS in multiple ways:

• Subscription Model. Charge a monthly or annual fee for access
• Bundled Pricing. Include SaaS in premium service tiers
• Cost-Per-Lead Model. Charge based on data usage (e.g., LeadPost pricing model)

The right pricing strategy depends on your agency’s structure and how clients perceive value.

5. Track and Optimize for Retention

White label SaaS software isn’t just a one-time sale—it’s a long-term play. The better your clients use the software, the longer they’ll stay.

• Monitor client usage and engagement
• Provide ongoing training and support
• Offer value-added services to keep clients engaged

By focusing on retention, agencies can maximize recurring revenue and strengthen client relationships.

Why LeadPost Is the Best White Label SaaS for Agencies

Not all white-label SaaS solutions provide real, measurable value. Agencies need a tool that solves a pressing problem, integrates seamlessly with their existing services, and generates predictable revenue. LeadPost delivers on all three.

A Fully White-Labeled Visitor Identification Platform

LeadPost helps agencies capture leads from website visitors who would otherwise remain anonymous. Instead of letting potential customers slip away, agencies can offer a branded visitor identification tool to help clients turn hidden traffic into real sales opportunities.

Key Features:

• 100% White-Labeled. Custom branding, domain, and pricing control
• New Revenue Stream. Resell as a premium lead-generation tool
• Easy Integration. Integrates with popular CRM, PPC, SEO, and email marketing platforms
• Multi-Channel Retargeting. Use email, ads, and direct mail to follow up with leads

By offering LeadPost as a white-labeled service, agencies can increase retention, differentiate their services, and generate recurring revenue—all without building software from scratch.

If you’re interested, the first to step is to see if you’re eligible for LeadPost’s Agency Partner Program.

Frequently Asked Questions