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demographic segmentation
EMAIL MARKETING

Demographic Segmentation for Marketing Optimization

Audience segmentation is a critical element of the marketing optimization process. Demographic segmentation, in particular, is an effective way to categorize members of your audience so you can deliver personalized campaigns that are relevant to their recipients. What is Demographic Segmentation? Demography refers to the social attributes of your audience. Customer demographic data includes characteristics like: Demographic segmentation is the…

An illustration shows a hand holding a smartphone, seamlessly integrating real-estate-lead-generation-ideas by controlling smart home devices. Icons above include a thermostat, lighting, security camera, and washing machine—all unified within a central network against a blue background.
Lead Generation, RETARGETING & REMARKETING

The Best Real Estate Lead Generation Ideas

Need more real estate leads? Who doesn’t?! You can never have too many quality lead sources. That’s why we put together a list of the best real estate lead generation ideas. You can use these real estate agent tools separately or combine them in a multitouch campaign to build brand awareness and increase lead volume. The Top 3 Real Estate…

Zillow leads
Lead Generation, RETARGETING & REMARKETING

Are Zillow Leads for Realtors Really Worth It?

As a real estate agent, you’re always looking for new ways to generate real estate leads for your business. Many brokerages and agents turn to real estate lead generation companies, but you might want to try the DIY route first. And, while there are a lot of real estate lead generation tools available to help you generate your own leads, you can…

Flowchart on a red background illustrating user interaction with dynamic display advertising. The user sees an ad banner on various devices, visits a website featuring a shoe, and then leaves the page. Arrows connect each step in a circular path.
Lead Generation, RETARGETING & REMARKETING

When Dynamic Display Advertising Works Best

Dynamic display advertising campaigns are a staple of eCommerce marketing. It’s hard to find anyone who hasn’t been followed around by an ad reminding them about shoes or some other product they were looking at on Amazon. But dynamic display is a hammer, and not every shopper is a nail. While dynamic retargeting on platforms like Google Display Network and…

A person in a blue suit holds a paper with a large, hand-drawn question mark in front of their face, obscuring their identity, while pondering the nuances of an inbound marketing strategy against a gray background.
Lead Generation, RETARGETING & REMARKETING

How to Improve Your Inbound Marketing Strategy

Inbound marketing, also known as permission-based marketing, is a great way to build brand equity, generate leads, and increase revenue. By creating value for consumers at each stage of the buying process, inbound marketing enables you to create highly relevant marketing campaigns and collect valuable information that you can pass on to your sales team when you send them an…

Illustration of a funnel with various houses above it and houses labeled Sold below. The image symbolizes how to get real estate leads—the easy way—by filtering or narrowing down property choices to finalized sales.
Lead Generation, RETARGETING & REMARKETING

How to Get Real Estate Leads—the Easy Way!

Realtors and real estate agencies need to keep a healthy flow of fresh leads coming in at all times, of both potential buyers and sellers. That’s why it’s critical to understand how to get real estate leads. Because let’s face it: growing your business when the real estate market is booming is easy, but you also need to continue growing…

A modern workspace showcasing landing page optimization best practices features a desktop computer, tablet, and smartphone displaying a digital network theme. A red arrow points to a potted plant by the window. The setup is on a wooden desk with keyboard and mouse.
Lead Generation

5 Killer Landing Page Optimization Tools

There are many good landing page builder options available and just as many sleek landing page templates so marketers can create professional-looking landing pages. But building the landing page is only the beginning of a marketer’s work. The next step is to continuously improve the page so that it performs as well as possible. This article will cover five landing…

Customer Segmentation
Lead Generation

How to Collect Audience Segmentation Data

Audience segmentation, the process of splitting your audience into groups based on shared attributes, is an essential component of your marketing strategy. In 2020, sixty-eight percent of eCommerce marketers in the US and the UK reported that they were using real-time behavioral segmentation and more traditional, static segments. It’s important not to fall behind in this area because a substantial…

A shopping cart sits on a smartphone with a computer mouse connected, symbolizing online shopping and hinting at the challenge of shopping cart abandonment. Colorful shopping bags in the background enhance the digital retail experience.
Marketing Strategies & Growth, RETARGETING & REMARKETING

Online Shopping Cart Abandonment and Recovery

During the first quarter of 2021, the average online shopping cart abandonment rate was 88 percent. While this is undoubtedly a problem for eCommerce marketers, don’t give up on those shoppers. An effective abandoned cart recovery strategy can turn browsers into loyal customers. Once you understand the reasons behind cart abandonment and the research-based methods for recovery, you may find…

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