When done right, cold email campaigns are a great way to establish new business relationships. But doing it right isn’t easy. That’s why we brought in an expert to walk us through the fundamentals of successful B2B cold email campaigns.
We sat down with email marketing expert, Omar Hakooz of Hak Sales, for a deep dive into the realm of cold emailing and email retargeting in business growth.
You may remember Omar from the cold email template he shared with us a while back. Now, he’s back to go over the basics of B2B cold email. (For more information on B2C cold email, see How to Increase Sales with B2C Cold Email.)
The Fundamentals of B2B Cold Email
According to Omar, the most important aspects to get the most out of cold emailing are as follows:
- Understand Your Audience. Know your potential customers, what they need, and how your product or service can fulfill that need. This allows you to tailor your messages to resonate with them.
- Personalization. When it comes to cold emailing, a one-size-fits-all approach doesn’t work well. It’s crucial to tailor your emails to each recipient. This can include referencing something they were looking at on your website to make the email more relevant and engaging.
- Consistent Follow-up. Cold email isn’t usually a one-and-done deal. You need to follow up consistently, but respectfully, to maintain engagement and increase the chances of conversion.
- Offer Value. Your emails should offer something of value to the recipient, whether it’s useful information, a special offer, or a solution to a problem they’re facing. This makes it more likely that they’ll engage with your message and take the action you want.
- Analyze and Adjust. Finally, Omar suggests that you should consistently analyze the results of your campaigns and adjust your strategy accordingly. What works for one audience or industry might not work for another, so your approach must be flexible and adaptable.