If you use Mailchimp for eCommerce,[1] there are many tools that you can use to get more out of the platform. This article will cover an overview of some popular options and the three best Mailchimp eCommerce integrations available. These solutions will help you generate more leads, improve eCommerce personalization, and reduce your cart abandonment rate.
Mailchimp eCommerce Integrations
Mailchimp has a long list of eCommerce integrations that you may already be using. For example, you may already be using Stripe or Square for payment processing. And, if you don’t use Mailchimp’s online store feature, you probably use one of its many eCommerce platform integrations (e.g., Shopify, Magento, WooCommerce or BigCommerce).
But those aren’t the only integrations out there. Mailchimp connects with many other digital tools that can help improve your marketing performance. Here are our three favorites.
Customer Service
One of the best ways to reduce your cart abandonment rate is to make sure shoppers get the help they need when they need it. LiveChat makes it easy to help your website visitors find what they need by adding a chat widget to your site.
You can include different notifications depending on the page they’re on to send relevant messages. If you have multiple people on your customer service team, you can set rules to route messages to different members of your team.
Referral Programs
Referral programs are a great way to grow your email list, but they can be difficult to implement. There are tools to make it easier, some of which integrate with Mailchimp.
Firewards is one of those integrations. It helps with email acquisition by enabling you to easily create a referral program to grow your email list. You set rewards that subscribers can earn by referring other people to join your list.
Prizes are awarded as subscribers hit tiers you define. For example, you might send a t-shirt to subscribers who refer ten of their friends.
Website Visitor Identification
Website visitor identification is another email acquisition tool that also serves to enrich your existing data. LeadPost is our favorite—for obvious reasons!
It works by matching your anonymous website to traffic to records in a third-party database. When it finds a match, it sends it to Mailchimp. You’ll receive up to 40 percent of your visitors’ names, email addresses, and mailing addresses even if they don’t fill out a form on your website.
You can also collect data like:
- phone number
- automotive data
- household income range
- age range
- education level
- gender
- homeowner status
- length of residence range
- net worth range
- marital status
- presence of children
It’s a great inbound marketing tool for eCommerce.[2] All you have to do is add one line of code to your website, and you’ll get 100 free leads when you sign up today.
Try These Mailchimp eCommerce Integrations Today
Mailchimp includes some great eCommerce features, but if there’s something else you need, you can probably find an integration to handle it. These are the Mailchimp eCommerce integrations we’d recommend you check out first, but there are many other options out there. You can find out more about them in our article on Mailchimp eCommerce.[3]
[1] How to Master the Magic of Mailchimp for eCommerce
[2] Here is The Best Affordable Inbound Marketing Tool for eCommerce